One of the highlights of the 2012 São Paulo Auto Show was the world premiere of the Nissan EXTREM concept car. Nissan designers from the United States collaborated with designers from Brazil to develop a vehicle inspired by one of Nissan's fastest growing markets. This video gives a behind-the-scenes look at how EXTREM came to life.
Nissan is strengthening its presence in Brazil where it aims to achieve 5 percent market share by 2016. The company is building a new manufacturing plant in Rio de Janeiro that is scheduled to start operation in 2014. And, the company made big news at the Sao Paulo motor show, the largest show in South America, with a new concept car designed specifically for the Brazilian market, the Nissan Extrem.
The vibrancy, color and excitement of Brazil has been captured in Nissan EXTREM, a radical concept car aimed squarely at young (and young-at-heart) car enthusiasts keen to make a statement on the roads.
With strong sales growth, a new plant, an expanding dealer network, and the Rio 2016™ Olympics and Paralympic games sponsorship around the corner, Nissan today reaffirmed Brazil as an important strategic market. The company will display innovative products at the 27th São Paulo International Motor Show (October 24 – November 4) that demonstrate a deep relationship with Brazil.