YOKOHAMA, Japan – Nissan launched its first-ever global brand campaign on Friday with Usain Bolt, the world's fastest man, headlining a new series of multimedia creatives.
The "WHAT_IF" campaign, set for a multi-year run, will be unveiled at major international airports as well as online.
Take a behind-the-scenes look at the making of the video in Usain's hometown of Kingston, Jamaica.
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Issued by Nissan
