MISSISSAUGA, ON (June, 11, 2012) – Yesterday, the Nissan CanadaFoundation helped the Toronto Challenge kick off its annual fundraiser by providing the perfect pace car for walkers and runners alike: a zero-emission Nissan LEAF. The Toronto Challenge celebrated over 20 years of fundraising for community organizations working to improve the quality of life for seniors.
"We're proud of our long-standing partnership with the Toronto Challenge and its continued support for seniors programs in our community," said Allen Childs, President of Nissan Canada. "With no tailpipe and no emissions, the Nissan LEAF is the perfect pace-setter for the event and we're excited for participants to have the opportunity to see the car up close."
Over 2,000 Toronto Challenge participants, led by the zero-emission Nissan LEAF, enjoyed a 5k run or walk through downtown. The Toronto Challenge is the largest annual fundraiser for seniors' programs across Toronto and this year's diverse group of participants ranged from age one to 97. Organizers of this year's race estimate that over $500,000 was raised for local non-profit organizations. The post-race celebration and medal ceremony took place in Toronto's Metro Square.
About the Nissan LEAF
Nissan is the first automaker committed to making affordable, all-electric vehicles available to the mass market globally. The Nissan LEAF arrived in Canada last year and is the world's first affordable, zero-emission vehicle with no tailpipe and no emissions. The Nissan LEAF is a medium-size hatchback that seats five adults comfortably and has a range of 160 kilometers (U.S. EPA LA4 cycle) on one full charge to satisfy real-world consumer requirements. The well-equipped Nissan LEAF™ is available for $38,395 and has sold more than 280 cars in Canada and 27,000 worldwide, making it the best-selling electric car ever. Purchase is eligible through an online reservation process for those registered at www.nissan.ca/leafOpens in a new tab. and living within 65 kilometres of an EV-certified Nissan dealer.
More information, high-res images and b-roll are available at www.media.nissan.ca or upon request.
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