2014/03/26

MISSISSAUGA, ON. – Today, Nissan announced pricing for the all-new Nissan Micra's complete Canadian line-up, featuring the lowest cost of entry for many desired features including: Bluetooth, Rear View Monitor, cruise control, manual air conditioning and automatic transmission.

"In the highly competitive entry-level segment, customers are looking for an array of options, in addition to the expected demands for fuel economy, style and safety. The Nissan Micra is the complete package providing Canadians with a myriad of convenient features including: Bluetooth, RearView monitor, automatic transmission and air conditioning - all at the lowest price in Canada," said Christian Meunier, President, Nissan Canada Inc. "With these points in mind, coupled with flexible financing programs, Micra underscores Nissan's commitment to bringing the right car to Canadians at a truly unbeatable value."

Nissan Micra S
With the lowest starting Manufacturer's Suggested Retail Price (MSRP) in Canada at $9,998* for the Micra S MT, the primary innovation offered can be summed up in two words: unbeatable value. The all-new Micra will be available in eight well-equipped models designed to appeal to a broad range of buyer needs and budgets when it goes on sale this spring.

Following the base model is the Micra S equipped with automatic transmission and priced at $13,298. The Micra S 4AT adds numerous in-demand features including automatic transmission, air conditioning and cruise control, all at the most affordable prices in Canada.

Nissan Micra SV
The ever-popular Nissan SV trim once again presents Canadians with an exceptional level of value boasting the most affordable Bluetooth and front and rear power windows in Canada. Additional standard features include: body coloured handles, heated power outside mirrors, steering wheel controls, power door locks with remote keyless entry, six-way driver's seat and cargo cover. The Micra SV starts at $13,698, and is available with automatic transmission for an additional $1,000. 

Available on the SV trim is the Convenience Package which, at only $500, adds a 4.3-inch audio display with USB interface and iPod connectivity. Also included is Nissan's innovative RearView monitor system – an unexpected feature in the entry-level segment, and available at the lowest price in Canada.

Nissan Micra SR
The Micra SR offers everything available on the SV with Convenience Package, plus a long list of top-grade features which further enhance Micra's unique and dynamic appearance. Micra SR equipment includes: 16-inch machined/black-painted alloy wheels, front fog Lights with chrome finisher, front fascia lower grille chrome finisher, sport front headlights and rear taillights, leather-wrapped steering wheel and side sill spoilers. The fully-loaded Micra SR has a starting price of $15,748. The automatic transmission variant is available for an additional $1,000.

Regardless of grade level, Micra gives owners more value, more fun and more attention to detail than they'd expect from an entry-level vehicle.  Manufacturer's Suggested Retail Prices (MSRP) for the 2015 Nissan Micra are as follows:

Freight and PDE $1,400

Nissan Micra accessible to a wide range of Canadians

Micra will attract many new customers to the Nissan brand, including those who prefer smaller, European-styled vehicles. Nissan Finance is excited to support this all-new vehicle with a full complement of unique and competitive finance and lease programs tailored to each and every customer's needs, such as:

• The First Time Buyer Program is designed to assist first-time car buyers overcome many of the financial hurdles they face as they look to purchase their first new vehicle.
• The Nissan Grad Program As new graduates prepare to enter the work force, a new Nissan Micra is a great choice. Even with little or no credit history, qualified applicants can own a stylish new car while establishing a good credit history. Applicants may even qualify for additional rewards for being a recent grad.
• The New Canadian Program is a cornerstone in Nissan's commitment to serve Canada's multicultural communities.  Even with a limited credit history, buyers can leave the showroom with a new Nissan Micra, and a payment plan that will help establish good credit and aid in financing in the future.

The Micra Opportunity Program This newly created finance program will be launched exclusively to serve the unique needs of Micra buyers. It is the first of its kind to be offered by an automotive finance company in Canada, The Micra Opportunity Program makes it easy for buyers to make payments on time, while establishing or improving credit. No previous automotive finance or lease credit history is required and all applicants will be considered regardless of credit bureau history.

For more information on Nissan's finance options, customers should visit their local Nissan retailer.

About the Nissan Micra
Available in three trims, the Micra S, SV and top-of-the-line SR will be available with either a 5-speed manual transmission, or a 4-speed automatic transmission. Each model is equipped with an advanced 1.6-litre DOHC 4-cylinder engine with dual fuel injection and Twin CVTC. With no plans for the United States, Micra will truly be a Canadian car and has been extensively tested and perfected for the Canadian driver with features like heated outside mirrors, rear heater ducts (to keep backseat toes warm), 60/40 split rear seats and either 15 or 16 inch wheels – sizes that are widely available as snow tires.

Micra's available equipment includes: a 4-speaker audio system with an available 4.3 inch display, USB input for iPod and similar devices, Bluetooth® Hands-free Phone System, cruise control, air conditioning, fog lights and 16-inch aluminum-alloy wheels, RearView Monitor, and steering wheel mounted controls. The Nissan Micra offers several advanced convenience and safety features at the most affordable price in the country; presenting Canadians with more value than ever before.

Self-expression is also a key feature that will set Micra apart from the competition in Canada, with unique options that will allow the car to be "personalized" to the owner's individual tastes and favourite colour palate. Several trim items are available, including mirror covers, door handle finishers, a rear hatch finisher, wheel caps and interior trim finishers, in five distinct colours – red, white, black, orange and purple, as well as chrome. These accessories will be an 'a la carte' selection, allowing the customer to choose a little dash of colour where desired, with coordinating side stripes also available in each colours.

The accessory packages will start at less than $200 and there are also various lifestyle accessories available, such as bike, ski and even kayak carriers. Practical items like cargo organizers, winter mats and trunk protectors are also available on the 2015 Nissan Micra, making it one of Canada's most customizable cars as well as the country's greatest value.

More information on the Nissan Micra, including B-Roll and Photos can be found HERE.

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