CHICAGO – A year ago Nissan launched a social media-directed Nissan 370Z build-up called "Project 370Z" at the 2012 Chicago Auto Show.
The idea was to capture the passion and knowledge of Nissan Z fans, online, to help direct the creation of a unique, one-off Nissan 370Z with readily available aftermarket parts and accessories.
"We thought it would be interesting to harness the power of social media to reach out to Z enthusiasts – the people who are doing this to their own cars every day," said Jon Brancheau, vice president, Nissan Marketing.
The finished Project 370Z car, which currently is on display at the 2013 Chicago Auto Show, has more than 500 horsepower (a bump from the 332 hp on a stock 370Z) and performance features like a GReddy Twin Turbo kit with Type RZ Blow Off Valves and a GReddy Turbo Ti-C Exhaust. It rides low on VOLK TE37SL custom-finished wheels.
The next step in this campaign takes Project 370Z to the track. Social media followers are invited to vote for a privately owned Nissan Z to compete against the project car at Las Vegas Motor Speedway in mid-March. Follow along, or enter your Z in the contest, at https://www.facebook.com/NissanPerformance.
As Nissan said, "You helped us build it. Now it needs a challenger."
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