Nissan’s Smart Rearview Mirror wins 2014 Traffic Safety Achievement Award

NEW YORK – Nissan's Smart Rearview Mirror will be introduced in Japan later this year, but it's already being recognized for the anticipated positive effect it may have on roadways. Today at the New York International Auto Show, the World Traffic Safety Symposium named the Nissan Smart Rearview Mirror a 2014 Traffic Safety Achievement Award recipient, a recognition given annually to organizations and individuals that help create a safer environment for motorists and pedestrians.

Nissan recently unveiled the technology for North American audiences last week during media days at the 2014 New York International Auto Show.

Each year, the World Traffic Safety Symposium addresses important traffic safety issues in an effort to minimize injuries and fatalities on America's roadways, culminating in a presentation of the most interesting and innovative advancements in traffic safety. Nissan's Smart Rearview Mirror – the world's first LCD monitor that not only provides clear rearward visibility under various conditions, but also allows the driver the ability to switch between the LCD monitor and the traditional rearview mirror – was one of only three winners recognized for demonstrating "the most cutting-edge, life-saving safety features available in vehicles today," according to the World Traffic Safety Symposium.

"Safety is a top priority for Nissan, and our products continue to evolve to meet regulations and consumer expectations," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "By improving rearward visibility, we hope Smart Rearview Mirror will help make roads safer with potential ancillary benefits for vehicle design."

With conventional rearview mirrors, rearward visibility can be obstructed by tall passengers in the rear seats, luggage stacked high in the vehicle's rear compartment or even the design of the vehicle. Smart Rearview Mirror can help provide rearward visibility free from these and other in-vehicle obstructions as well as traditional blind spots, thanks to a high resolution camera mounted at the rear of the vehicle.

In addition to the ability to provide a clearer rear view, the Smart Rearview Mirror can also display a crisp, clear image in a variety of other circumstances. The high-quality camera and image processing system implemented in the LCD monitor consistently produces an image with minimal glare, even during sunrise or sunset conditions or when being followed by a vehicle with strong headlights. Visibility during nighttime driving and at dawn and dusk are also improved from that of a standard rearview mirror.

The Smart Rearview Mirror's high-resolution camera displays its images on an LCD monitor built into the rearview mirror, which also functions as a conventional rearview mirror. The camera projects a clear image onto the monitor, giving the driver a better view of conditions behind the vehicle.

Nissan is planning to introduce the Smart Rearview Mirror to global markets in the near future after an initial rollout to Japanese consumers this spring.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About World Traffic Safety Symposium
The World Traffic Safety Symposium, founded in 1990 was formed to address the growing concern of traffic injuries and fatalities on roadways. Now celebrating its 24th year, the Symposium is dedicated to bringing automobile manufacturers, law enforcement officials, public and private organizations, and the media together to share information and discuss innovative ways to make traveling safer for drivers and pedestrians. Each year, the group gathers research and data from around the globe to create a presentation of the most interesting and innovative advancements in traffic safety. Industry experts, journalists, and manufacturers are invited to attend this showcase of the most cutting-edge, life-saving safety features available in vehicles today.

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Media Contact

Dan Passe
Product Communications, Nissan North America
615-725-5264
dan.passe@nissan-usa.com