SAO PAULO, Brazil – Nissan is strengthening its presence in Brazil where it aims to achieve 5 percent market share by 2016. The company is building a new manufacturing plant in Rio de Janeiro that is scheduled to start operation in 2014. And, the company made big news at the Sao Paulo motor show, the largest show in South America, with a new concept car designed specifically for the Brazilian market, the Nissan Extrem.
"It was just a fantastic opportunity to put something together that we feel really embodies the vitality, the energy and the great personality of the Brazilian culture," said Robert Bauer, design manager for Nissan. Designing the Extrem for the Brazilian market meant elevating the profile of the concept car, giving it two doors, enough room for four people and storage space.
"The color that we chose [for the Extrem], we call it solar cortex, it's inspired by the brilliant sunrise and sunsets that we saw while we were visiting Rio," said Bauer. "We wanted it to look not only exciting but modern and contemporary."
Nissan also unveiled two new models meant for the Brazilian market at the Sao Paulo show, the Nissan Frontier "10 years," a special edition truck that celebrates the first decade of Nissan's production in Brazil. And the Nissan March "Rio 2016," tied in with Nissan's sponsorship of the Olympic games.
"We are expecting big growth. At the same time we are very much inspired by the market," said Shiro Nakamura, Nissan senior vice president and chief creative officer for Design and Brand Management.
Nissan plans to introduce eight new models into the Brazilian market by 2016.
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