- “Real Owners, Real Answers” digital campaign utilizes crowd-sourced video responses from current LEAF owners to answer common questions about life with Nissan’s innovative 100 percent electric vehicle
- Taps into Facebook community of LEAF owners, along with custom video vignettes
- Celebrates Nissan LEAF’s status as first pure electric vehicle to reach 100,000 sales – with owners saving an estimated $28 million in gas costs to date
- Site available at http://www.nissanusa.com/electric-cars/leaf/owner-questions/
NASHVILLE, Tenn. – The Nissan LEAF continues to make automotive history, becoming the best-selling electric vehicle ever with global sales of more than 100,000 units and U.S. sales approaching 50,000. Collectively, it is estimated that owners in 35 countries have saved more than $28 million in gasoline costs – since the zero-emissions LEAF requires none.
To celebrate these achievements and inspire the next 100,000 LEAF buyers, Nissan has just launched a new digital program called “Real Owners. Real Questions.” – where current LEAF owners share their stories and reasons with anyone who’d like to know what it’s really like to go 100 percent electric with the Nissan LEAF.
The new website, www.nissanusa.com/electric-cars/leaf/owner-questions, features more than 500 quotes, 200 images and original video footage. The site uses dynamic content tiles and suggestive search functionality to provide the most relevant answers. For example, visitors can browse a library of questions from the curious, “What’s the longest trip you’ve ever taken?” to the practical, “How much money have you saved?” or completely novel, by tapping into the Facebook community of LEAF owners directly to answer their questions.
In addition to crowdsourcing video responses from owners, several videos of unique stories are showcased on the site, like LEAF owner Neal Wagner, who is shown using a journey to catch a sunrise on Maui’s Haleakala Volcano to charge his LEAF.
The campaign was created in partnership with Critical Mass, Nissan North America’s digital agency of record, which also created the award-winning online campaign to launch Nissan LEAF in 2010.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency.
More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Critical Mass
Critical Mass (www.criticalmass.com) is a global digital agency that helps clients deliver a cumulative customer experience across messages, devices, touchpoints, and time. Founded in 1996, Critical Mass has 8 full-service offices, operating across North America, Europe, Latin America, and Asia. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than700 offices in 71 countries.
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Product Communications, Nissan North America
Director of Communications, Critical Mass