MEXICO CITY – Nissan announced that it had a record-setting 2012 reaching historical highs and achieving the number one position in multiple areas of its 51-year operation in the country.
Sales: Market leader for 43 consecutive months
Nissan reported record calendar year sales of 244,962 units versus 224,509 in 2011.
December market share also reached a new historical high with 25.3 percent of the Mexican industry. Calendar year market share closed at 24.8 percent (24.9 percent considering the Infiniti brand).
In 2012, five of the top ten vehicles sold in Mexico were Nissan. Second semester product launches of the 2013 Altima, Sentra and Pathfinder boosted volumes and surpassed sales their predecessors by a significant volume.
Credi-Nissan, the company´s financial arm, established an all-time record 21.76 percent industry cumulative share.
"Nissan employees and our dealer network in Mexico are proud of all that we have accomplished as a team in 2012, reaching 43 consecutive months at the helm of the market with one fourth of industry sales and placing five of the top ten vehicles in the industry," said Jose Luis Valls, president and managing director of Nissan in Mexico.
Manufacturing, Investments and Organizational Growth
Nissan's manufacturing plants in Cuernavaca and Aguascalientes set a new vehicle production record of 683,323 units, with a 12 percent year-over-year growth. Engine production at the Aguascalientes plant reached a record 617,147 units, 11.2 percent above calendar year 2011.
Nissan exports from Mexico increased 13 percent above 2011, a record year as well.
The company broke ground in 2012 on the construction of the US$2-billion manufacturing complex in Aguascalientes expected to finalize in 2013 in a record 20 months. This investment, announced in January, is the largest individual investment made by any company in Mexico in recent years.
Nissan´s unprecedented results in Mexico were accompanied by organizational growth designed to support and drive future growth throughout the Americas where demand for Nissan vehicles surpasses demand. In 2012, the Nissan team in México grew by more than 2,000 employees for a total of almost 13,000. The organization will continue to develop as Nissan increases manufacturing capacity and the engineering resources necessary to support its growth.
In the fall of 2012, Infiniti reached its one-year anniversary when it launched five showrooms and positioned itself in the luxury market. Infiniti calendar year sales totaled 736 units, an increase of 58 percent. Also in 2012, Infiniti launched the JX luxury crossover. The first two shipments were sold online prior to its arrival in the country and demonstrating the brand´s potential in one is one of the most competitive luxury markets in the world.
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