- The Frontier pick-up stands out, with a 12% increase
- Year-to-date April, the brand sold 25,181 cars and accounted for 2.3% of market share
RIO DE JANEIRO – NBA reported April sales of 6,636 vehicles. The Frontier pick-up stands out with 1,424 units sold, representing an increase of 12% versus same period last year. Year-to-date April, the brand sold 25,181 cars and posted 2.3% of market share.
In April, the brand had a superior commercial performance in Sao Paulo (SP) with 3.2% of market share, in Porto Alegre (RS) with 3%, in Rio de Janeiro (RJ) with 2.9%, and in Goiânia (GO) with 2.8%.
Frontier – With 1,424 units sold, the pick-up truck accounted for 9.1% of market share
Versa – The compact sedan totaled 1,840 units sold
March – The compact hatchback sold 1,825 units
Dealers – Nissan do Brasil ended April with 165 dealer outlets
About Nissan do Brasil – With a significant growth in the last few years, Nissan has the purpose of reaching 5% market share by 2016. Therefore, it shall introduce eight new models in the horizon of 2016. Launched in 2011, the Nissan March and Nissan Versa represented, respectively, the company’s entry in the compact and compact sedan segments, which account for the largest volumes in the Brazilian market. Today, Nissan Brazil has 165 stores spread out across the country and plans to expand it to 239 by 2016. With its industrial premises established for ten years now in Sao José dos Pinhais, State of Paraná, Nissan announced an investment of R$ 2.6 billion for the construction of a new plant in Resende, Rio de Janeiro, with start of operations expected for 2014, for an annual production capacity of 200 thousand cars.
In order to strengthen its commitment to the country, Nissan Brazil has become the Official Automotive Sponsor of the Rio 2016 Olympic and Paralympic Games™, as well as of the Brazilian Olympic Committee. The agreement includes the supply of approximately 4,500 vehicles of different body types to meet the needs of the Rio 2016™ Games and of the Brazilian Team. This vehicle fleet will favor clean energy models (ethanol or electricity), in order to back the efforts of the Rio 2016™ Organizing Committee to meet the Games’ environmental goals.
About Nissan Americas - In Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as a 2010, 2011 and 2012 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency. More information on Nissan in North America, the Nissan LEAF and the zero emission vehicles can be found online at www.nissanusa.com.
About Nissan - Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 248 thousand employees globally, Nissan provided customers with more than 4,940,133 vehicles in 2012, up 5.8% from 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011/2012 Car of the Year award in Japan and the World Car of the Year award. For more information on Nissan's products, services and commitment to sustainable mobility, visit http://www.nissan-global.com/EN/
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Nissan do Brasil
Press Relations Coordinator
Press Relations Assistant
Corporate Account Manager