After announcing a sales record in 2012 with 100,000 units sold and becoming Brazil’s top growing brand, Nissan do Brasil has kicked the year off on track. With 7,453 units sold in January, Nissan has 2.5% market share. The pickup Frontier and the compact sedan Versa were the highlights of the month.
Nissan do Brasil reached a new milestone in 2012. In addition to being the top growing automaker for the third consecutive year, Nissan do Brasil has for the first time exceeded 100,000 units sold in the domestic market. These are considerable results for Nissan, taking into account the issues faced by the brand due to vehicle shortages at dealerships.
Nissan do Brasil is announcing a record of 100,000 units sold in one year. The previous record was set in 2011 when it sold 67,280 units while also recording the largest increase in sales. With six days left until the end of the year, NBA has already benefited from an increase of 49% compared to the previous year.
Nissan announced today that effective January 1, 2013, Jose Roman will be named director of Nissan Latin America & the Caribbean (NLAC). He will report directly to Jose Muñoz, senior vice president of Sales and Marketing for the Latin American region and Customer Quality and Dealer Network Development for Nissan Americas.
Nissan is strengthening its presence in Brazil where it aims to achieve 5 percent market share by 2016. The company is building a new manufacturing plant in Rio de Janeiro that is scheduled to start operation in 2014. And, the company made big news at the Sao Paulo motor show, the largest show in South America, with a new concept car designed specifically for the Brazilian market, the Nissan Extrem.
With strong sales growth, a new plant, an expanding dealer network, and the Rio 2016™ Olympics and Paralympic games sponsorship around the corner, Nissan today reaffirmed Brazil as an important strategic market. The company will display innovative products at the 27th São Paulo International Motor Show (October 24 – November 4) that demonstrate a deep relationship with Brazil.
Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co., Ltd, is set to unveil a dramatic concept car at the 27th Sao Paulo International Motor Show (October 24 – November 4).