Nissan and scientists from Loughborough University crack the code for soccer fans’ excitement

ROLLE, Switzerland (May 5, 2016) – With the UEFA Champions League finalists determined this week (Real Madrid will play Atlético Madrid on May 28 in Milan), Nissan, the Official Global Automotive Sponsor of the UEFA Champions League, has revealed the scientific formula for excitement in soccer. In partnership with sports science experts at Loughborough University in Leicestershire, England, the Nissan Excitement Index uses data gathered through physiological reactions of soccer fans watching UEFA Champions League matches. Based on these reactions, a formula – the Nissan Excitement Index – has been developed.
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Nissan and scientists from Loughborough University crack the code for soccer fans’ excitement

Nissan and scientists from Loughborough University crack the code for soccer ...

Nissan and scientists from Loughborough University crack the code for soccer fans’ excitement

Nissan and scientists from Loughborough University crack the code for soccer ...

Nissan Kicks: uma viagem intensa

Nissan Kicks: uma viagem intensa

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José Luis Valls – Chairman, Nissan Latin American Region

José Luis Valls – Chairman, Nissan Latin American Region

François Dossa – President, Nissan Brasil

François Dossa – President, Nissan Brasil

François Dossa and José Luis Valls present Nissan Kicks

François Dossa and José Luis Valls present Nissan Kicks

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François Dossa and José Luis Valls present Nissan Kicks

François Dossa and José Luis Valls present Nissan Kicks

François Dossa and José Luis Valls present Nissan Kicks

François Dossa and José Luis Valls present Nissan Kicks