- World premiere of Lannia Concept, tailored towards the "Post 80s" Chinese desiring an "Energetic Sedan For Me"
- NISMO to debut in China with GT-R NISMO and 370Z NISMO versions
BEIJING, China – Nissan premiered the Lannia Concept, a global concept addressing the lifestyle of China's rising "Post-80s" generation, at Auto China 2014 last weekend. Chief Planning Officer Andy Palmer also announced the official launch of the NISMO brand in China at the show.
"Lannia Concept joins our growing family of China-focused models," said Palmer. "It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world." He recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, "lan niao, yin xiang," was also announced in honor of the legendary Nissan Bluebird, whose spirit is reborn.
Positioned as a "sedan theory-breaker," Lannia Concept is the result of strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Center and features an energetic, sleek and agile design that addresses the tastes and values of contemporary Chinese "Post-80s" trendsetters.
Palmer also revealed that NISMO, Nissan's global motorsports and performance brand, will make its official debut in China with the launch of GT-R NISMO and 370Z NISMO versions.
"We are very excited about the arrival of NISMO in China,” said Palmer. "Running one of the world's premiere motorsports organizations, NISMO embodies Nissan's motorsports heritage of passionately pursuing victory through continuous improvements in engineering. It goes without saying that to achieve such results, NISMO has been, and will continue to be, at the forefront of innovation, technology, safety and quality, which transcends across all Nissan products. Entering the Chinese market is an important milestone for NISMO as it continues its aggressive journey to expand its presence beyond the racetrack to key markets around the world."
Auto China 2014 also plays host to a series of technologies all developed under the Safety Shield approach. These include Nissan's Smart Rear View Mirror (SRVM) technology, set for global introduction in 2015, and Autonomous Driving technology, which will be commercialized by 2020. Such innovations are part of Nissan's Zero Fatality vision: to realize an automotive society that is safe for all drivers, passengers and non-motorists on the road.
Nissan brings an exciting line-up of over 20 vehicles to Auto China 2014, ranging from the unique BladeGlider Concept, with its central seat driving position, to the all-new X-Trail – all which can be seen at Hall W2, China International Exhibition Center from April 21 to 29.
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