Vincent Cobee, Global Head of Datsun

With just four days to go until the new Datsun's World Premiere in India, brand chief Vincent Cobee explains the link between the marque's storied past and bright future. On location at Nissan's DNA garage in Zama, Japan, Cobee explains how the values that made the marque a success decades ago are just as relevant today.
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Datsun mi-DO

Datsun mi-DO

Datsun mi-DO

Datsun mi-DO

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The Datsun on-DO rolls off the line at the Togliatti plant in Russia

The Datsun on-DO rolls off the line at the Togliatti plant in Russia

The Datsun on-DO rolls off the line at the Togliatti plant in Russia

The Datsun on-DO rolls off the line at the Togliatti plant in Russia

AvtoVAZ CEO Bo Andersson with a daruma presented by Alliance EVP Shohei Kimura

AvtoVAZ CEO Bo Andersson with a daruma presented by Alliance EVP Shohei Kimura

Datsun’s global head Vincent Cobee with the on-DO outside the Togliatti plant

Datsun’s global head Vincent Cobee with the on-DO outside the Togliatti plant