Corporate News

Nissan takes on new campaign strategy to fuel unprecedented growth in North America
Jun. 8, 2016

Nissan takes on new campaign strategy to fuel unprecedented growth in North America

Nissan today announced a new marketing platform that addresses the obstacles and challenges of everyday driving, and showcases the advanced technology capabilities of Nissan's 2016 vehicle lineup that allow drivers to "Take On" whatever challenges lie ahead. Building on momentum following Nissan's record-breaking calendar year sales in 2015, the new "Take On" marketing platform launches through a series of compelling, feature-focused advertisements and targeted digital content.
How to make a donut, by the Nissan 370Z NISMO
Jun. 3, 2016

How to make a donut, by the Nissan 370Z NISMO

In celebration of June 3 as #NationalDonutDay, Formula Drift icon Chris Forsberg took to a production set in Southern California to put a unique spin on making donuts. Forsberg’s mission was to fling thousands of the tiny sprinkles onto more than 300 donuts using a Nissan 370Z NISMO as a utensil.
2017 Nissan GT-R
Jun. 2, 2016

Nissan announces U.S. pricing for 2017 Nissan GT-R Premium

Nissan today announced pricing of $109,990* USD for the new 2017 Nissan GT-R Premium model, which goes on sale beginning in mid-July at select Nissan dealers in the United States. The 2017 Nissan GT-R represents the most significant makeover to the iconic supercar since making its debut at the 2007 Tokyo Motor Show before its launch in the U.S. as a 2009 model.
Nissan ProPilot leads the way for autonomous technology
May. 26, 2016

Nissan ProPilot leads the way for autonomous technology at Ise-Shima G7 summit in Japan

European Council President Donald Tusk had a front-seat view to Nissan's ProPilot autonomous drive technology on Thursday at the G7 summit in Ise-shima, Japan. The EC President's car was among a cavalcade of Group of Seven next-generation vehicles. The Nissan autonomous drive road session was one of a number of events planned during the Japan-hosted G7 Summit on May 26 and 27.
The helmet comes off: Nissan reveals the identity of its secret Stig
May. 25, 2016

The helmet comes off: Nissan reveals the identity of its secret Stig

Some say he eats a whole Versa Note for breakfast. Some say his bed is a GT-R chassis, and he sleeps sideways. All we know is he's called Paul Eames, and he is Nissan's very own tame racing driver. As car fans around the world prepare for the eagerly anticipated new series of hit BBC TV show Top Gear, Nissan has removed the helmet of its top European test driver for the first time to reveal his identity.
Zero emission Nissan vehicles set to electrify Milan at UEFA Champions League Final
May. 24, 2016

Zero emission Nissan vehicles set to electrify Milan at UEFA Champions League Final

Nissan, the global leader in all electric vehicles, will be electrifying the UEFA Champions League Final in Milan this weekend. As the official global automotive sponsor of Europe's most prestigious football competition, Nissan will supply more than 100 electric vehicles to UEFA and associated sponsors to transport guests and officials during the final weekend.