Report (sound bites): Nissan's Marketing Team is on the Hunt for No-Fear Startups
Nashville, Tenn. (Nov. 14, 2013) - Nissan Motor Company has put together its first-ever Marketing Innovation Lab. Together Nissan’s three Marketing Innovation Lab staffers have years of ad agency, direct marketing and technology experience. The first startup company picked up by the Nissan’s Innovation Lab is Stadium Stock Exchange (SSE). At SSE, they have a mobile app and website that allows sport enthusiasts to play college-level fantasy football.