Nissan Launches Official Instagram Channel at New York International Auto Show

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Automaker offers consumers VIP access during press days through the eyes of a top executive

FRANKLIN, Tenn. – This week, as Nissan showcases its innovative vehicle lineup to media and consumers at the 2013 New York International Auto Show, the brand is giving fans everywhere a new way to experience the show by launching its official Instagram channel. Nissan North America Senior Vice President of Sales and Marketing José Muñoz will capture and share behind-the-scenes photos from the Jacob K. Javits Convention Center via the brand's new profile.

Instagram users can follow Nissan at and look for Muñoz's photos with the #NissanNYIAS hashtag. After the auto show, Nissan will continue to use its Instagram profile to engage with fans and provide unique and exclusive access to the brand's products and events throughout the year.

"Hundreds of users are sharing photos of Nissan vehicles on Instagram every day, and with the increasingly visual nature of social media, we only expect these numbers to grow," said Erich Marx, Director, Interactive & Social Media Marketing, Nissan North America. "As a brand, we want to have a presence wherever consumers are talking about our products."

While new to Instagram, Nissan has been engaging with consumers in a number of social media channels. The brand currently has more than 5.5 million global Facebook fans, 2.1 million fans on Google+, as well as thriving profiles on Twitter, YouTube, and Pinterest. Recently, JD Power & Associates named Nissan a leading automotive brand in social media marketing.

About Nissan North America 
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and, or visit the Americas media sites and

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at


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Rob Robinson
Social Media
Nissan North America

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Issued by Nissan