Owning a car was once a kid's greatest aspiration. Having a driver's license confirmed adulthood, and driving symbolized freedom to go where you wanted to go, when you wanted to go there, and to do what you wanted to do. But the generation that went straight from the cradle to the Internet and on to an ever-expanding universe of mobile devices holds different values.
Carlos Ghosn, chairman and CEO of the Renault-Nissan Alliance, and Dieter Zetsche, chairman of the Board of Management of Daimler and head of Mercedes-Benz Cars, provided an annual update on the Renault-Nissan Alliance and Daimler partnership on Sept. 16 at the Frankfurt Motor Show.
The partnership between the Renault-Nissan Alliance and Daimler AG accelerated and strengthened as it entered its sixth year in 2015, the companies' leaders said today in their annual media update during the Frankfurt International Motor Show.
Crossover pioneer Nissan has revealed a new concept car that points to an innovative new future for the brand. Conceived by designers in Europe and Japan, the Nissan Gripz Concept blends the ability and practicality of a compact crossover with the excitement and performance of a sports car.
Paul Willcox, Chairman, Nissan Europe: "It is a story that began more than 40 years ago. Nissan saw an opportunity to demonstrate the quality and performance of our vehicles in some of the toughest, most demanding environments on the planet."
Nissan today reinforced its European growth strategy whilst firmly holding its position as the top-selling Asian brand in Europe. Nissan also confirmed its commitment to be the most desirable Asian car manufacturer by 2020.
In 2008, Nissan and PlayStation® joined forces in Europe to create an experiment to see if a Gran Turismo® gamer could transfer their skills to become a real racing driver. Fast forward to 2015, and the Nissan PlayStation GT Academy has attracted over five million entrants and become an established route into top-level motorsport. Its talented alumni continue to deliver race wins and podiums for Nissan in a variety of championships across the globe.