Tokyo Motor Showgoers Produce Nissan IDx Virtual Reality Concept Car Images

YOKOHAMA, Japan (Dec. 3, 2013) - The way people buy cars is changing. A choice of colors and matching rims is no longer enough. In a society where cars are purchased as a reflection - and enabler - of a driver's lifestyle, the way future models are designed needs to be revolutionized. This was the thinking behind the Nissan IDx co-creation idea: using the visionary co-creation strategy to invite a global community of drivers and enthusiasts to enter into a dialogue with Nissan and help shape automotive design for a new generation of drivers.
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2016 Nissan Maxima

2016 Nissan Maxima

2015 New York International Auto Show

2015 New York International Auto Show

2016 Nissan Maxima

2016 Nissan Maxima

Nissan's "Driver Attention Alert" helps detect erratic driving caused by drowsiness and inattention

Nissan's "Driver Attention Alert" helps detect erratic driving caused by drow ...

The incredible making of Nissan's “With Dad” Super Bowl commercial

The incredible making of Nissan's “With Dad” Super Bowl commercial

The incredible making of Nissan's “With Dad” Super Bowl commercial

The incredible making of Nissan's “With Dad” Super Bowl commercial

The incredible making of Nissan's “With Dad” Super Bowl commercial

The incredible making of Nissan's “With Dad” Super Bowl commercial

Shiro Nakamura

Shiro Nakamura

Shiro Nakamura

Shiro Nakamura

Renault-Nissan Alliance CEO Carlos Ghosn (right) and Bloomberg correspondent Caroline Hyde

Renault-Nissan Alliance CEO Carlos Ghosn (right) and Bloomberg correspondent ...

Carlos Ghosn

Carlos Ghosn

Carlos Ghosn

Carlos Ghosn

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Shiro Nakamura (right) and Paul Willcox

Shiro Nakamura (right) and Paul Willcox

Paul Willcox

Paul Willcox

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show

Nissan at the 2015 Geneva Motor Show