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  • Nissan Murano tops Midsize SUV segment in 2015 J.D. Power Automotive Performance, Execution and Layout (APEAL)℠ Study

Nissan Murano tops Midsize SUV segment in 2015 J.D. Power Automotive Performance, Execution and Layout (APEAL)℠ Study

2015 Nissan Murano

  • All-new Nissan Murano named most appealing midsize SUV in prestigious industry study of new vehicle purchasers, scoring significantly higher than the segment average
  • Totally redesigned for 2015, Murano also is the second most improved among all vehicles in this year's APEAL Study, compared to 2014
  • Nissan Altima finishes second among Midsize Car competitors; Nissan Frontier ranked third among Midsize Pickups

NASHVILLE, Tenn. – Three Nissan models have been recognized as being among the most appealing vehicles to own and drive in their segments in the just released J.D. Power 2015 U.S. Automotive, Performance, Execution and Layout (APEAL) StudySM – led by the totally redesigned 2015 Nissan Murano crossover's top finish in the Midsize SUV category. Murano scored a total of 853 points, a 58-point improvement over the previous generation Murano design and 35 points above the second place finisher in the segment.

The 2015 Altima, Nissan's best selling vehicle, improved three positions over the 2014 study to tie for second place with a score of 817, just two points behind the leader in the Midsize Car segment. The 2015 Nissan Frontier finished third in the Midsize Pickup segment behind two recently introduced pickups.

The annual APEAL Study, now in its 20th year, surveys purchasers and lessees of new vehicles, giving owners a platform to evaluate their cars, trucks and SUVs across 77 specific attributes. The results are combined into an overall APEAL score measured on a 1,000-point scale. The study found that some safety features, such as blind spot warning and parking assist systems, substantially improved owners' sense of security – and satisfaction – with their vehicles. Nissan continues to offer a range of advanced safety and connectivity system technologies across a wide application of vehicles and trim levels – including Predictive Forward Collision Warning (PFCW), Driver Attention Alert* (DAA) and Around View® Monitor (AVM) with Moving Object Detection (MOD).

"Given its bold new design, the APEAL Study results showed that exterior and interior styling are by far the leading purchase reasons for Murano buyers," said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc.

Sales of the new Murano are up nearly 40 percent for the year through June (versus 2014), attracting many new buyers to the Nissan brand.

The all-new Murano features Nissan's new exterior design direction with V-Motion front end, boomerang lights, floating roof treatment and efficient aerodynamics. Inside, the new Murano offers an engaging social lounge feel through features such as the refined lower-height instrument panel, wide center console, advanced Zero Gravity seating, and the airy atmosphere created by the large windows and oversized Power Panoramic Moonroof. All 2015 Murano crossovers come equipped with a standard 260-horsepower 3.5-liter V6 and Xtronic transmission with D-step logic. Murano is offered in front-wheel and all-wheel drive.

"We are also extremely pleased with the strong showing of the 2015 Altima, which finished above its two main sales competitors in the segment with a 13-point improvement over the year before," said Diaz. "Like Murano, Altima offers advanced technology systems at an affordable price point."

The 2015 Nissan Altima, one of the top selling cars in the U.S., offers a rewarding driving experience, premium exterior and interior and driver-focused technology. Its standard 182 horsepower 2.5-liter DOHC 16-valve 4-cylinder engine provides 38-mpg highway fuel economy. Altima is available in a choice of five models, including a 270-horsepower 3.5-liter V6-equipped Altima 3.5 SL.

The 2015 Nissan Frontier continues to be a sales leader in the midsize truck segment, combining premium hardware, extraordinary power and an exceptional level of on- and off-road performance. The Frontier Crew Cab is offered in five trim levels, led by the dynamic Frontier Crew Cab PRO-4X.

For photography and information about the complete lineup of 2015 Nissan vehicles, please visit www.NissanNews.com.

To view the complete results of the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM, visit http://autos.jdpower.com/ratings/performance.htm.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014.

Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

 

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Contact

Dan Passe
Office: 615-725-5264
dan.passe@nissan-usa.com

*It is the driver's responsibility to remain alert at all times. DAA is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It does not detect and provide an alert in every situation. See Owner's Manual for details.

Issued by Nissan