FRANKLIN, Tenn. – Nissan today announces an interactive social media campaign that aims to further build on the anticipation of the all-new 2013 Nissan Pathfinder, which is set to hit dealerships this fall. Performers from Chicago's world famous comedy troupe, The Second City, will bring Nissan fans "An Improv-tastic Road Trip" featuring 12 hours of musical improv using fan suggestions and the next-gen SUV as the central element. Videos will air on Monday, August 20, on the official Nissan Pathfinder Facebook page.
"Second City Communications is an ideal partner for Nissan's most innovative Pathfinder yet," said Jon Brancheau, vice president, Marketing, Nissan North America. "We're excited to see how these world-class improvisers bring to life fan-generated music videos in just 12 hours featuring the re-imagined Pathfinder – it's next gen improv for the next gen SUV."
Fans are encouraged to visit the Nissan Pathfinder Facebook page to RSVP for a virtual front row seat to the show. On Monday, August 20, beginning at 8 a.m. CST, fans can submit suggestions that could be used by the cast and crew to create personalized music videos that will air between 11 a.m. and 11 p.m. CDT. Fans can expect to see videos in a number of genres, such as country, rock, hip hop and pop, uploaded to the "Improv-tastic Road Trip" Facebook Tab on the Pathfinder Facebook page.
All fans who submit suggestions for a music video will also be entered for a chance to win one of two trips for two to see The Second City in Chicago or Toronto.
"Nissan is no stranger to innovation and we're excited that they selected Second City Communications as a partner to help generate buzz for the all-new 2013 Pathfinder," said Tom Yorton, CEO of Second City Communications. "This campaign will be fun, energetic and bold."
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America can be found online at www.NissanUSA.com.
About Second City Communications
Second City Communications (SCC) is the business solutions division of the world-renowned improvisational theatre company, The Second City. Drawing on The Second City's 50-year legacy of connecting with audiences through powerful, incisive content, SCC works with hundreds of Fortune 1000 clients each year in brand marketing assignments, blended learning/training programs, and internal communications initiatives. More information about SCC is available at: secondcitycommunications.com/brandedcontent.
Josh Clifton, Nissan North America, Inc. Product Communications, 615-725-1767 email@example.com
Michael Tirrell, Second City Communications, 312-787-2426
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