With the click of a mouse, online shoppers this year can join Nissan in taking on the Battle for Good. Nissan is uniting with Star Wars: Force for Change, and Amazon, to host a toy drive benefitting the Toys for Tots organization and children across the U.S. The campaign begins today, Cyber Monday, and goes through Dec. 18.
Nissan is bringing four new 2017 model debuts to the Los Angeles Auto Show this year – and creating an immersive "Rogue One: A Star Wars Story"-inspired experience for consumers visiting the Nissan display. Nissan is one of five global brands joining forces with Lucasfilm Ltd. for the launch of an extensive global promotional campaign in support of "Rogue One: A Star Wars Story," which opens in U.S. theaters on Dec. 16.
Nissan today unveiled the last of four new vehicles debuting at the Los Angeles Auto Show, the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition. The dramatic reveal featured a special interactive presentation of the Intelligent Safety Shield technologies available in the redesigned 2017 Rogue against a high-action video. The video was followed by a drive-out of a pair of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicles accompanied by battle-ready stormtroopers.
The name association is obvious – Nissan Rogue meet "Rogue One: A Star Wars Story," the first-ever standalone Star Wars story. It's only fitting then that Nissan and Lucasfilm, the studio behind the latest addition to the Star Wars movie empire, join forces for the first-ever full-size production vehicle to include Star Wars- branded elements, the "Nissan Rogue: Rogue One Star Wars Limited Edition."
Nissan today unveiled expanded details of its new promotional campaign in support of the upcoming film "Rogue One: A Star Wars Story." The newly revised 2017 Nissan Rogue compact SUV is the centerpiece of the fully integrated campaign that features Star Wars-themed TV ads, social and experiential content.
The Nissan Rogue, following three straight years of sales growth since the introduction of the completely redesigned second generation for the 2014 model year, takes another major step forward for 2017 with a new look, enhanced utility and an expanded suite of Nissan Safety Shield technologies.
Nissan today announced it will produce a limited-volume version of its newly revised Rogue compact SUV, the "2017 Nissan Rogue: Rogue One Star Wars Limited Edition" for the U.S. and Canadian markets. Also previewed was special badging, designed by Lucasfilm, which will have prominent placement on the new "Rogue One Star Wars Limited Edition." The vehicle makes its global debut at the 2016 Los Angeles Auto Show in November. The film, Rogue One: A Star Wars Story, opens on December 16.
In these exclusive videos, listen to Gareth Edwards, director of Rogue One: A Star Wars Story, describe the conception of the death troopers; sit in on a special panel discussion with the cast and filmmakers; and tour the Rogue One costume exhibit.
José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc., today unveiled a major update to the 2017 Rogue compact SUV prior to its world debut this weekend at the Miami International Auto Show.