Nissan Helps Create Great First Impressions Via Personalized Facebook Experience

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– Inspired by the all-new 2013 Nissan Sentra, automaker's "Impress With Sentra" program features customized video, fun and prizes –

 

NASHVILLE, Tenn. – A powerful first impression makes all the difference. For anyone looking to put their best foot forward, Nissan is introducing the "Impress With Sentra" program, an interactive Facebook experience where participants can create and share a personalized video featuring award-winning actor Omar Epps (House, M.D.; Love and Basketball) providing them with a glowing introduction.

Starting today, upwardly mobile Facebook users can visit ImpressWithSentra.com to have Epps talk them up as an adrenaline junkie, an incurable romantic or a business dynamo in a customized, shareable video. Participants will also be able to enter to win one of three grand prizes: a $1,000 Great American Days Experience gift card for an adventure-filled day for two, a one-night stay at an upscale hotel and dinner at an exclusive restaurant for a romantic night for two, or a $1,000 Nordstrom or Brooks Brothers gift card for a stylish new wardrobe. Contest entries will be accepted until 11:59 p.m. EDT on May 1st.

"Who doesn't want to turn heads and get noticed when making a first impression?" said Jon Brancheau, vice president, Marketing, Nissan North America. "We're giving everyone a chance to look their best, with a little help from Nissan and the power of social media."

Inspired by the all-new 2013 Nissan Sentra, Nissan developed the "Impress With Sentra" program to build awareness of the vehicle among potential customers looking for a stylish and fuel-efficient small car. Sentra's all-new design is elegant, modern and refined, reflecting a "professional" character targeted at upwardly bound buyers who aspire to drive something more premium than some of the other designs in the segment. The Sentra focuses on class-above design standards inside and out, as well as efficiency in engineering. Not surprisingly, the all-new seventh generation design stands as the most innovative and sophisticated Sentra in the nameplate's 30-year history.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.9 million vehicles in 2012, generating revenue of 9.4 trillion yen ($US118.95 billion) in fiscal 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

 

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Contact Information:

Rob Robinson,
Nissan Social Media, 615-725-6467
rob.robinson@nissan-usa.com

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Issued by Nissan