The incredible making of Nissan's "With Dad" Super Bowl commercial

NASHVILLE, Tenn. – Nissan scored big on Super Bowl Sunday in January with a dramatic 90-second commercial titled "With Dad." The commercial combined a touching storyline with the debut of future Nissan race and production vehicles.

The story, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin's iconic "Cat's In the Cradle." It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin's song, is broken.

In February, Google announced that Nissan North America’s “With Dad” Super Bowl XLIX commercial has beat out all competition to win this year’s YouTube AdBlitz™. “With Dad” was voted by fans as their Favorite Super Bowl Commercial of 2015. With nearly 40 percent more total votes cast this year than last, this year’s fan favorite received 60 percent more votes than last year’s top pick.

In this exclusive video, we take a behind-the-scenes look at how the ad was filmed. See the story boards, listen to interviews with the crew, and more.

Watch the complete Super Bowl ad below:

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