Nissan offers an insider’s look at famous traditions celebrating college sports

NASHVILLE, Tenn. – There is a storied history behind many famous college traditions and Nissan has documented the excitement in a series of short films. As Official Sponsor of 100 college and university athletic programs nationwide and proud supporter of select NCAA Championships, Nissan put college sports fans in the starring role as the experts in excitement for their teams.

The "Fan-Fueled Traditions" of 20 universities were crowd-sourced from devotees of individual schools, and then were brought to life in short films that were authentically captured on each college campus.

"Each of these films stars real fans capturing the unique character, passion and heritage important to collegiate sports," said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. "Nissan proudly extends our sponsorship of college athletics to celebrate the fans who support student-athletes at universities nationwide through the excitement of game day traditions."

As the college football season wraps up with conference championship week, Nissan is releasing six films at Facebook.com/NissanUSA. Each celebrates an iconic tradition of football fandom. The remaining 14 films will be released throughout December and into the first quarter of 2017.

Air Force: Leap of Faith

University of Arkansas: Calling the Hogs

Virginia Tech: Game Ball Run

University of Tennessee: The Vol Navy

Florida State: Sod Cemetery

University of Florida: Gator Chomp

Fans can watch and share the videos and submit their own favorite college sports traditions for the chance to win $200 in sports gear and cash. Click here for details.
Nissan will release additional Fan-fueled traditions from these universities in the coming weeks:

• Brigham Young University (BYU) – Victory Bell
• Colorado State University – Homecoming Bonfire
• Indiana University – The Candy Stripes
• Iowa State University – Cyclone Weather Alert
• Kansas State University – Wabash Cannonball
• Oklahoma State University – The Paddle People
• Syracuse University – Stand and Clap
• Texas Christian University (TCU) – The Frog Horn
• University of California - Berkeley  – Card Stunts
• University of California - Los Angeles (UCLA) – Alumni Band
• University of Nebraska – Red Balloons
• University of North Carolina – The Argyle
• University of West Virginia – Rolling Out the Gold Carpet
• Washington State University – Butch’s Bones

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com. 

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Renault-Nissan Alliance.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.  You can also follow @NissanMotor on Twitter.

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Contact

Nissan Brand Communications
Jeannie Whited
jeannie.whited@nissan-usa.com