Nissan’s new marketing campaign offers “Ride of Your Life”

LOS ANGELES (May 2, 2014) – One participant described the experience as: “This is crazy.” Another was left speechless, while a third said: “I would never imagine a four-door car could do this.” All three were part of a new Nissan marketing campaign titled “Ride of Your Life” that highlights the 2014 Nissan Altima, one of the top-selling cars in the U.S. The campaign was created to drive traffic to ChooseNissan.com and create excitement leading into Nissan’s model year-end national sales event.
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AvtoVAZ President Bo Andersson and head of Datsun Vincent Cobee sign the on-DO

AvtoVAZ President Bo Andersson and head of Datsun Vincent Cobee sign the on-DO

Race car vs. roller coaster: NISMO athletes conduct G force test to see which is more demanding

Race car vs. roller coaster: NISMO athletes conduct G force test to see which ...

Race car vs. roller coaster: NISMO athletes conduct G force test to see which is more demanding

Race car vs. roller coaster: NISMO athletes conduct G force test to see which ...

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OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan

OAK Racing Morgan/Nissan