Nissan’s new marketing campaign offers “Ride of Your Life”

LOS ANGELES (May 2, 2014) – One participant described the experience as: “This is crazy.” Another was left speechless, while a third said: “I would never imagine a four-door car could do this.” All three were part of a new Nissan marketing campaign titled “Ride of Your Life” that highlights the 2014 Nissan Altima, one of the top-selling cars in the U.S. The campaign was created to drive traffic to ChooseNissan.com and create excitement leading into Nissan’s model year-end national sales event.
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Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

From left: Jann Mardenborough, Gaetan Paletou and Ricardo Sanchez

From left: Jann Mardenborough, Gaetan Paletou and Ricardo Sanchez

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Highlights from the first-ever Nissan Micra Cup race

Renault Kwid

Renault Kwid

WINNING: The Racing Life of Paul Newman

WINNING: The Racing Life of Paul Newman

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters

Nissan Motor Co., Ltd. Global Headquarters