Nissan’s new marketing campaign offers “Ride of Your Life”

LOS ANGELES (May 2, 2014) – One participant described the experience as: “This is crazy.” Another was left speechless, while a third said: “I would never imagine a four-door car could do this.” All three were part of a new Nissan marketing campaign titled “Ride of Your Life” that highlights the 2014 Nissan Altima, one of the top-selling cars in the U.S. The campaign was created to drive traffic to ChooseNissan.com and create excitement leading into Nissan’s model year-end national sales event.
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Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan GT-R LM NISMO Testing at Le Mans

Nissan completes busy LM P1 test at Le Mans

Nissan completes busy LM P1 test at Le Mans

NISMO University: How do the aerodynamics work on the GT-R LM NISMO?

NISMO University: How do the aerodynamics work on the GT-R LM NISMO?

NISMO University: How do the aerodynamics work on the GT-R LM NISMO?

NISMO University: How do the aerodynamics work on the GT-R LM NISMO?

NISMO University: How do the aerodynamics work on the GT-R LM NISMO?

NISMO University: How do the aerodynamics work on the GT-R LM NISMO?

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

Nissan GT-R LM NISMO

American Red Cross

American Red Cross

Nissan’s LM P1 drivers proud to support “Red Thumb” road safety initiative

Nissan’s LM P1 drivers proud to support “Red Thumb” road safety initiat ...

The Nissan R90CK on track at Le Mans in 1990

The Nissan R90CK on track at Le Mans in 1990

Nissan celebrates 1990 pole lap of Le Mans with retro livery for LM P1 car

Nissan celebrates 1990 pole lap of Le Mans with retro livery for LM P1 car

Nissan celebrates 1990 pole lap of Le Mans with retro livery for LM P1 car

Nissan celebrates 1990 pole lap of Le Mans with retro livery for LM P1 car