Tokyo Motor Showgoers Produce Nissan IDx Virtual Reality Concept Car Images

YOKOHAMA, Japan (Dec. 3, 2013) - The way people buy cars is changing. A choice of colors and matching rims is no longer enough. In a society where cars are purchased as a reflection - and enabler - of a driver's lifestyle, the way future models are designed needs to be revolutionized. This was the thinking behind the Nissan IDx co-creation idea: using the visionary co-creation strategy to invite a global community of drivers and enthusiasts to enter into a dialogue with Nissan and help shape automotive design for a new generation of drivers.
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Ben Bowlby

Ben Bowlby

Alex Buncombe

Alex Buncombe

Darren Cox

Darren Cox

Jann Mardenborough

Jann Mardenborough

Tsugio Matsuda

Tsugio Matsuda

Lucas Ordóñez

Lucas Ordóñez

INFOGRAPHIC: Le Mans 24 Hours

INFOGRAPHIC: Le Mans 24 Hours

Lucas Ordóñez, Mark Shulzhitskiy, Tsugio Matsuda

Lucas Ordóñez, Mark Shulzhitskiy, Tsugio Matsuda

Olivier Pla

Olivier Pla

Mark Shulzhitskiy

Mark Shulzhitskiy

Harry Tincknell

Harry Tincknell

Max Chilton, Olivier Pla, Jann Mardenborough

Max Chilton, Olivier Pla, Jann Mardenborough

Max Chilton

Max Chilton

Michael Krumm, Harry Tincknell, Alex Buncombe

Michael Krumm, Harry Tincknell, Alex Buncombe

Nissan Le Mans Driver Team

Nissan Le Mans Driver Team

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R

NISMO Athlete Rick Kelly drives a vintage R32 GT-R