Nissan at São Paulo Motor Show: Brazil is Key Market for Company's Growth

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  • Extrem: first Nissan concept car designed for and built in Brazil
  • Altima: new generation sedan brings elegance and technology
  • Frontier and March: commemorative, special editions of two strategic products for Brazil
  • Nissan LEAF Taxi: EV technology already a reality in São Paulo streets

SÃO PAULO, Brazil - With strong sales growth, a new plant, an expanding dealer network, and the Rio 2016™ Olympics and Paralympic games sponsorship around the corner, Nissan today reaffirmed Brazil as an important strategic market. The company will display innovative products at the 27th São Paulo International Motor Show (October 24 – November 4) that demonstrate a deep relationship with Brazil.

Nissan EXTREM, the first concept car designed for and produced in Brazil, reflects the country's cultural influences. The Nissan booth will feature the all-new Nissan Altima, a model that will be sold locally next year. Visitors will also have the opportunity to see the technology on the Nissan LEAF Taxi, one of the units participating in a pilot project in São Paulo that aims to understand the infrastructure needs for EVs to become popular in the near future.

To celebrate important milestones of Nissan's activity in Brazil, two new models will be officially presented at the motor show:

  • Frontier "10 Years," a special edition pickup truck that celebrates the first decade of Nissan's production in Brazil.
  • Nissan March "Rio 2016," a limited edition model related to Nissan's sponsorship of the Olympic and Paralympic Games 2016, two major sports events which Nissan Brazil will host in the coming years.



Additionally, the entire line-up of Nissan products sold in Brazil will be at the motor show: Tiida Family (Tiida Sedan and Tiida Hatchback), Livina Family (Livina, Livina X-Gear and Grand Livina), Sentra Special Edition, and Versa (the first Japanese compact sedan offered in the Brazilian market).


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About Nissan do Brasil
Growing significantly in recent years, Nissan aims to reach 5% of market share by 2016. To achieve this goal, the company will introduce 8 new models in Brazil until 2016. Launched in 2011, Nissan Versa and Nissan March marked the company's entry in the two highest volume segments of the Brazilian market - compact hatches and compact sedans. Today Nissan do Brasil operates 155 stores across the country and has plans to increase this number to 239 by 2016. Producing in São José dos Pinhais, Parana, since 2002, Nissan announced in 2011 an investment of $ 2.6 billion to build a new factory in the country, in Resende, state of Rio de Janeiro, scheduled to begin operation in 2014 and capable of producing 200,000 cars a year.

Reinforcing its commitment to the country, Nissan will be the official sponsor of the 2016 Olympic and Paralympic Games™, and the Brazilian Olympic Committee in the category "Cars". This partnership includes the delivery of 4,500 vehicles of various types that will meet the needs of the Rio 2016 Olympic Games ™ and Team Brazil. This fleet will prioritize clean energy (ethanol or electricity), supporting the efforts of the Rio 2016™ to achieve the sustainability goals of the Games.

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Issued by Nissan