HONG KONG, China– Nissan today announced further details of what to expect at the 13th Beijing International Automotive Exhibition (Auto China 2014). A materialization of Nissan's commitment to the Chinese market, the new concept car to be unveiled on press day overflows with Chinese DNA, the most ever seen among Nissan's creations.
Sneak views of this concept car show that it shares Nissan's design signatures which have embodied other Nissan sedan concepts unveiled at recent global motor shows. A true collaboration between Nissan Design China (NDC), Nissan's newest global design center located in Beijing, and the Nissan Global Design Center (NGDC), the concept was developed under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.
More details of the collaboration, which goes far beyond design, will be revealed to the world by Chief Planning Officer and Executive Vice President Andy Palmer at the Nissan press briefing at 9:30am, 20 April 2014. He will also unveil the name of the new concept car, which follows the Chinese product naming scheme and honors Nissan's global heritage of innovation and excitement.
Nissan will also showcase the smart rear view mirror (SRVM) for the first time in China. The technology is set for global introduction in 2015 and is expected to further strengthen Nissan's safety offerings.
Media Center and site information will be available online at: http://www.nissan.com.cn/media_center/autoshows/2014/beijing/en. Look for the latest news to be uploaded regularly at this URL until the end of the exhibition.
Information, images and B-Roll of Nissan's full lineup are available at www.media.nissan.ca or upon request.
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