NASHVILLE, Tenn. – As more people consume information on the move, Nissan has launched a new, mobile responsive version of NissanNews.com that adapts to any smartphone or tablet, allowing media and consumers to fully experience Nissan's newsroom on all mobile devices.
"Nissan's commitment to innovation goes beyond our vehicles, and that is why it is important to offer an attractive and user-friendly interface when media visit our newsroom from a mobile device," said David Reuter, vice president, Nissan Corporate Communications. "With the new mobile responsive design of NissanNews.com, we are providing journalists more convenient access to the information they need most. This responsive design technology keeps our award-winning newsroom firmly rooted as one of the best."
The site has launched just in time for the New York International Auto Show, which opens to the press on April 16. The new design simplifies functions such as touch-screen clicks, pinching, scrolling and zooming. This version of NissanNews.com also allows images and video content to be readily downloaded, producing a more user-friendly experience.
In the first few months of 2014, 35 percent of web traffic to NissanNews.com came through mobile devices, representing a 52 percent increase over the same period last year, when 17 percent of traffic made their way to the site through a mobile device.
In December 2013, NissanNews.com took top honors for Best Online Newsroom in PR Daily's 2013 Media Relations Awards. To check out Nissan's new mobile responsive media site, visit NissanNews.com from any mobile device.
# # #