As Director of Infiniti Canada, Wendy Durward is responsible for all aspects of Infiniti operations in Canada including marketing and advertising, dealer improvements and communication, the iREDI program, vehicle sales and customer service.
Durward has held many positions during her 19 year career with Nissan Canada, including Director of Marketing Communications. In this role she was responsible for corporate and internal communications and all marketing activities. Durward also spent over ten years working within Nissan Canada Finance (NCF) in a variety of roles including Corporate Manager of Sales. Durward began her 22-year career in the automotive industry as a credit clerk with GMAC.
The opportunity to shape and initiate new programs with Nissan Canada is a career highlight, including the Customer Value Management (CVM) program. Durward's favourite vehicle is the FX35 for its unique styling, attention to interior detail and friendly technology.
Durward has volunteered for many of Nissan's community initiatives including Meals on Wheels and the Scott Street Mission. Wendy frequently speaks on behalf of the company, in both official languages, at national dealer events, auto shows and product launches.
In her spare time, Durward enjoys spending time with family and friends at her cottage, downhill skiing, travelling, theatre and reading.