- 2013 was a record-breaking year for the Nissan LEAF in Europe with 11,120 sales, soaring by 204% compared to 2012
- Nissan LEAF cements its place as the EV market leader with 25% more sales than the next best-selling EV model
- Norway propels sales of Nissan LEAF in Europe with January sales increasing by 145% compared to January 2013
ROLLE, Switzerland – Nissan today announced that sales of the world's best-selling electric vehicle (EV), the 100 percent electric Nissan LEAF, recorded its best year yet selling 25 percent more units in 2013 than the next best seller in Europe.
Now commanding 33 percent of the EV passenger car market in Europe, the Nissan LEAF sold more than 5,600 more units in 2013 versus 2012, cementing its position as the world's best-selling 100 percent electric vehicle.
The success of the Nissan LEAF in Europe has been propelled by consistently strong sales in Norway where the Nissan LEAF the third-most sold passenger car last year, became the country's best-selling car at the end of January 2014 with 650 units.
Norway's advanced EV infrastructure and government incentives continue to spur strong sales of electric vehicles in the county. Sales of the Nissan LEAF in Norway were up 145 percent in January compared to January 2013. The rest of Europe isn't far behind. In 2013, the Nissan LEAF was the EV market leader in many other countries including Spain, Italy, Denmark, Sweden, Finland, Belgium, and the United Kingdom.
Huge strides are being made in the UK with sales of the British-built Nissan LEAF increasing by more than 1000 percent in January versus the prior year. The UK recently saw the installation of the 195th CHAdeMO rapid charger at the Clackett Lane Services on the M25. These chargers can "refuel" a Nissan LEAF from 0-80 percent battery in just 30 minutes at zero cost to the driver. The UK charger was the 1000th CHAdeMO rapid charger in Europe, almost double the number installed by January 2013.
Similar results were reported in France for January with a 240 percent increase in year-on-year sales where, for the first time, the Nissan LEAF is the EV market leader.
"January has been a fantastic start to 2014, a year when we will launch our second 100 percent electric model in Europe - the Nissan e-NV200 light commercial vehicle," said Jean-Pierre Diernaz, Director of Electric Vehicles, Nissan Europe. "Our most recent survey following the launch of the improved European-built Nissan LEAF shows that 97 percent of owners would recommend a Nissan LEAF to a friend, and we believe this, combined with a rapidly expanding charging infrastructure, will bring further growth in 2014. We are moving from the early adopters to the early majority."
Sales of the Nissan LEAF in Europe solidify Nissan's role as the world's leading producer of electric vehicles. The family friendly vehicle, which has now sold over 100,000 units globally, has been widely endorsed by its satisfied owners with 92% of Nissan LEAF owners being new to the Nissan brand.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the worlds most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
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