NASHVILLE, Tenn. – Nissan took top honors for Best Online Newsroom in PR Daily's 2013 Media Relations Awards, a program that recognizes the "best of the best" in the communications industry.
PR Daily praised NissanNews.com and InfinitiNews.com for the user-friendly and engaging design of the sites that makes it easier for journalists to quickly pull together information and assets for their own stories. PR Daily noted that content is also organized and easily sharable on a variety of social media platforms.
"Just as we take pride in the innovation we offer automotive buyers, we wanted to do the same with our service to media," said Dave Reuter, Nissan's vice president of corporate communications. "We've had a lot of positive feedback to the new design, and traffic to the newsroom has more than tripled."
Nissan began working with Wieck Media in 2011 to completely revamp the Nissan and Infiniti newsrooms, which soon evolved into platforms that frame content in a unique and easy-to-navigate format that journalists can use. Additionally, these sites support both brands for the United States, Canada (French and English), Mexico and Latin America (Spanish) and Brazil (Portuguese).
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About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
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