Andy Palmer is executive vice president, Chief Planning Officer (CPLO) of Nissan Motor Co., Ltd. In this position, he is responsible for global product planning, global program management, global market intelligence, global IS, global Infiniti business unit, global marketing communications, global corporate planning (including OEM business), Zero Emission Vehicle planning and strategy, global battery business unit, and global sales. Palmer reports to Mr. Carlos Ghosn, CEO.
In 2004, Palmer Graduated from Cranfield University with a Doctorate (PhD) in Management. In 1990, he graduated from Warwick University with a Masters Degree (MSC) in Product Engineering.
Chief Planning Officer
Global Product Planning, Global Program Management, Global Market Intelligence, Global IS,
Global Infiniti Business Unit, Global Marketing Communications,
Global Corporate Planning (Incl. OEM Business), Vehicle Information Technology, Global Sales
Executive Vice President, Chief Planning Officer
Executive Vice President
Senior Vice President
Corporate Vice President
LCV Business Unit
LCV Business Unit
Divisional General Manager
LCV Business Unit
Joined Nissan Motor Co., Ltd.
Program Director of Program Director Office
Deputy Managing Director & Vice President
Vehicle Engineering Division
Director of Vehicle Engineering Division
Director of Vehicle Design/Test
Nissan Technical Centre Europe Ltd.
General Manager of Vehicle Design
Manual Transmission Chief Engineer, Rover Group
Project Engineer, Automotive Product Ltd.
Additional Bio Information
- Expertise: Product planning and program management, corporate planning, engineering, vehicle evaluation, premium vehicles, zero emission vehicles, and overall global marketing and sales performance.
- Availability: phone interviews, radio, TV
- Location: Yokohama, Japan
- Languages spoken: English
- DOB: June 1963
Who is Andy?
As Chief Planning Officer for Nissan, Andy Palmer is responsible for corporate and product planning, program management and sales and marketing performance at global level. Andy describes himself as the "product axis" for Nissan and oversees vehicles from their genesis in product planning through to end of life. He is passionate about cars, disrupting the creative process through use of science and math and about the future requirements of transportation on our customers and on the planet. He and his teams start by looking at trends which will impact upon cars built 10-15 years in the future. Andy drives every car on the test track in Japan before they are allowed to be delivered to any customers. He makes sure that each one is tested from a customer point of view.
Andy has a passion for new vehicle trends including zero emissions, connected cars and autonomous driving cars and the research behind social trends such as mega cities, millennial, seniors and empowered females. Andy's thinking is data driven, with an enthusiasm for focussed and disruptive creativity driven by math.
Andy is ultimately responsible for the competitiveness of every product and he ensures that Nissan's brand DNA is evident in each car line. He makes sure that engineering and manufacturing are creating the right products as well as defining the way of marketing and selling the vehicles. He assures that the brand DNA of Nissan, Infiniti and Datsun runs through the veins of each vehicle we make.
Andy has always had a fascination with automotive and during his career he has overseen engineering development of every aspect of a car. He started out as a 16-year-old apprentice with Automotive Products plc before serving as a project engineer until 1986. He then moved to Rover Group to eventually become Chief Engineer, Manual Transmissions.
He joined Nissan in 1991 working at Nissan Technical Centre Europe, where he was promoted to Deputy Managing Director in 2001 after managing many technical functions within the company. In 2002, Andy moved to Japan as Program Director for Light Commercial Vehicles (LCV). He was promoted to Corporate Vice President of the LCV business unit, which he established, in 2005.
Andy was appointed Senior Vice President and a Member of Nissan's Executive Committee responsible for planning and project management in 2009. By the following year his scope was extended to include Global Marketing, Brand and Communications. He also led strategic initiatives to grow the Infiniti brand and for Nissan to create vehicles for emerging markets.
In 2011, Andy was appointed Executive Vice President and Executive Committee member, with specific responsibilities encompassing Corporate Planning, Product Planning and Program Management, Global Marketing Communications, Market Intelligence, Global IS/IT and the Infiniti brand. He took on additional responsibilities as Chief Planning Officer in November, 2013. This includes Global Sales and Nissan's electric vehicle and battery business. Andy shares the Chief Operating Officer role and reports directly to the CEO.
Achievements at Nissan
One of Andy's proudest moments was when LEAF won Japanese, European and World Car of the Year in 2011. He says: "It showed that the whole business had got behind the car – with every area of the business working together to get the balance right. Nissan has become one of the fastest growing brands on the Interbrand list. LEAF allows us to talk about what makes us different."
One of Andy's fondest memories is a "fast lap" of the Nuerburgring in the GTR-NISMO, for which he was the architect. He was awarded Companion of The Order of St. Michael and St. George (CMG) in the Queen's Honours List in recognition of services to the British automotive industry in January 2014 which he describes as a "testament" to all colleagues working for Nissan around the globe.
Why is Nissan Different
Andy says that nationality does not matter at Nissan as long as you can do the job. He says: "There are no glass ceilings and this diversity allows us to make much more interesting cars."
Andy pinpoints three tech trends of the future: zero emissions, the connected car and autonomous cars. In addition, he says female car buyers in developed and emerging markets will account for huge spending power in the future.
Education and Awards
- 4 year Indentured Technical Apprenticeship with Automotive Products Limited - 1979 -1983 Certificate in Industrial Management Mid-Warwickshire College of Further Education – 1982
- Diploma in Industrial Management from Lanchester College of Technology (now Coventry University) - 1987
- Master of Science (MSc) with Distinction for Design Engineering, Warwick University - 1990.
- London Business School Accelerated Development Programme - 2002
- PhD in Engineering Management from Cranfield University – 2004
- Visiting Professor, Tokyo University of Agriculture and Technology - 2009
- Honorary Doctor in Technology, Coventry University - 2010
- Awarded Companion of The Order of St. Michael and St. George (CMG) in recognition of services to the British automotive industry – January 2014
In Andy's Personal Time
Andy loves all things transport, particularly motorcycles and fast cars. He spends time with his family and lives with his wife and daughter in Japan. He has three adult children who live in the UK. He is an avid punk rock fan and racing driver. He runs by necessity.
Andy's Current Ride
Andy drives a Sebastian Vettel edition of the Infiniti QX70 while he is in Europe (and a K1600 motorcycle when time allows) and a LEAF in Japan. His first car was a white Mk 1 VW Polo and his favourite Nissan is the 1966 Skyline. His current race car is a GT4 Nissan Z370.
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