Nissan Design Chief to Reveal Unique Concept Car at Sao Paulo Motor Show

SAO PAULO – Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co., Ltd, is set to unveil a dramatic concept car at the 27th Sao Paulo International Motor Show (October 24 – November 4).

The new concept car has been designed by Nissan Design America in San Diego, California, under the direction by Shiro Nakamura. This is the first time that Nissan has created a car specifically for Brazil, by cooperation with Brazilian designers and built in Brazil.

"I'm so excited because I will be in Sao Paulo to reveal the concept car. It is the birth of something special for Nissan and it will be a hugely significant milestone in our plans for Brazil." said Shiro Nakamura.

Nakamura is responsible for overseeing the creation of distinctive and innovative design of Nissan, leading more than 800 staffs worldwide, and even managing global design strategy, mid-long term design plan. He is well known as one of the most celebrated Japanese car designer in the world.

About Nissan do Brasil
Growing significantly in recent years, Nissan aims to reach 5% of market share by 2014. To achieve this goal, the company will introduce 8 new models in Brazil until 2016. Launched in 2011, Nissan Versa and Nissan March marked the company's entry in the two highest volume segments of the Brazilian market - compact hatches and compact sedans. Today Nissan do Brasil operates 153 stores across the country and has plans to increase this number to 239 by 2016. Producing in São José dos Pinhais, Parana, since 2002, Nissan announced in 2011 an investment of $ 2.6 billion to build a new factory in the country, in Resende, state of Rio de Janeiro, scheduled to begin operation in 2014 and capable of producing 200,000 cars a year.

Reinforcing its commitment to the country, Nissan will be the official sponsor of the 2016 Olympic and Paralympic Games™, and the Brazilian Olympic Committee in the category "Cars". This partnership includes the delivery of 4,500 vehicles of various types that will meet the needs of the Rio 2016 Olympic Games ™ and Team Brazil. This fleet will prioritize clean energy (ethanol or electricity), supporting the efforts of the Rio 2016™ to achieve the sustainability goals of the Games.

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