Fred M. Diaz is senior vice president, Nissan Sales & Marketing, Parts & Service, U.S., a position to which he was appointed in January 2014. In this role, Diaz reports to José Muñoz, executive vice president, Nissan Motor Co., Ltd. and also chairman, Management Committee – Nissan North America.
Diaz is responsible for the day-to-day operations of the Nissan Division including all sales, marketing, fixed operations, parts & service and administration functions in the U.S.
Diaz joined Nissan North America in April 2013 as divisional vice president, Nissan Sales & Marketing, Parts & Service, U.S.
Previously Diaz was CEO of Chrysler's Ram Truck unit and also CEO of Chrysler de México responsible for all the Chrysler Group brands there.
In 2011 he was named one of the 25 most influential Hispanic business leaders in America by the editors of HispanicBusiness magazine. Diaz also was instrumental in the 2013 'North American Truck of the Year' award going to the new Ram 1500 pickup truck.
Diaz holds a bachelor's degree in management with an emphasis in psychology from Texas Lutheran University and a master's degree in business management from Central Michigan University. He is based at Nissan North America, Inc. in Franklin, Tenn.
(Updated March 2014)