Jon Brancheau is vice president, Nissan Marketing Communications & Media for Nissan North America, Inc. (NNA). In this position, he is responsible for marketing communications and media, pricing, incentives and model line / product marketing with focus on revenue growth and profit generation for the Nissan brand and its dealer network.
Prior to this appointment, Brancheau was vice president, Nissan Marketing. In June 2010, Jon was general manager, Marketing, Global Infiniti Business Unit, with responsibility for the strategic development and execution of all global Infiniti marketing communications, brand management and strategy. Previously, Jon directed Marketing Communications and Media for Infiniti's U.S. operations.
Before joining Infiniti, Jon was director, Media Operations, for General Motors Corporation, with oversight of the buying and planning all media across the entire General Motors portfolio of brands for the U.S. operations.
Brancheau began his career in 1984 with Cadillac Motor Car. Following a variety of sales, service and marketing assignments with Cadillac, Jon joined Chevrolet to facilitate the launch of GM's highest volume product, the Silverado. In 1999, Jon was promoted to director of Marketing for GM's Service and Parts Organization overseeing the GM Goodwrench and AC Delco brands. In 2003, Brancheau was appointed vice president, Marketing, for Saab Cars USA. He was subsequently promoted to director of Marketing for Cadillac.
Brancheau holds a bachelor's degree in finance from Western Michigan University.