José Muñoz

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Chief Performance Officer, Nissan Motor Co., Ltd.
Chairman, Nissan North America


José Muñoz is chief performance officer (CPO), Nissan Motor Co., Ltd., a position to which he was appointed in November 2016, and chairman, Nissan North America, since January 2014. In these roles, Muñoz reports to Carlos Ghosn, president and chief executive officer, Nissan Motor Co., Ltd., and is responsible for the overall performance of the company as well as overseeing Nissan's operations in the U.S., Canada and Mexico. His scope includes Manufacturing, Engineering, Design, Sales and Marketing, Administration and Finance. He also serves as a Nissan Motor Company Executive Committee member. As CPO, Muñoz ensures that regional operations fit with the overall Nissan global plan.

Muñoz joined Nissan in 2004 as general manager, Dealer Development, for Nissan Europe. He then served as managing director of Nissan Iberia, S.A.

In 2009, Muñoz was named president, Nissan Mexicana (NMEX). Under his leadership, NMEX achieved the highest market share in Nissan's history and saw a 42-month run of sales leadership in Mexico. Muñoz was also responsible for developing key dealer network initiatives that led to significant improvements across NMEX's sales network.

In April 2012, Muñoz became responsible for the operating performance of the company's operations in Mexico, Latin America and Brazil, representing each on Nissan's Management Committee for the Americas. He also was responsible for the company's Dealer Network Development organization across the Americas.

Muñoz joined Nissan after a career that included more than 10 years in management positions with other automotive companies in Europe.

Muñoz holds a Doctorate in nuclear engineering from Polytechnic University of Madrid and an MBA from Instituto de Empresa Business School in Madrid. He has also completed other executive management programs from Cranfield School of Management in the U.K. and INSEAD Business School in France. He is based in Franklin, Tennessee.

(Updated November 2016)





PhD, Nuclear Engineering, Polytechnic University (Madrid)



Master's of business administration, Instituto de Empresa Business School (Madrid)

Career Profile



Executive Vice President
Chairman of Management Committee for North America (MC NA), 
Global Infiniti Business Unit



Executive Vice President, Nissan Motor Co., Ltd.
Chairman of Management Committee for North America (MC NA)



Senior Vice President, Nissan North America, Inc.
Sales and Marketing Latin America (S&M - LATAM) and Customer Quality and Dealer Network Development for the Americas



President and General Director, Nissan Mexicana, S.A. de C.V. (NMEX)



Managing Director, Nissan Iberia, S.A. (NIBSA)



General Manager, Dealer Network Development, Nissan Europe S.A.S (NESAS)



Deputy General Manager, Toyota Motor Marketing Europe NV/SA



Network Development Director, Daewoo Motor Iberia



Dealer Principal, Citroen and Peugeot family dealership



Project Manager, Union Fenosa


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Issued by Nissan