Nationally Recognized Consumer Advocate David Champion to Join Nissan

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- New post of executive adviser, competitive assessment and quality, established to improve customer advocacy -

FRANKLIN, Tenn. - Nissan, which currently is launching five new vehicles in 15 months, today announced the hiring of former Consumer Reports Auto Test Center Senior Director, David Champion, for the newly created position of executive adviser, competitive assessment and quality.

Champion will report to Steve Monk, director, vehicle evaluation and testing and chief marketability engineer for Nissan Technical Center North America, and he will be based at its Arizona Testing Center. His work also will align closely with customer satisfaction efforts overseen by Carla Bailo, senior vice president, research and development. Champion's hiring marks his return to Nissan, where he served as a quality assurance engineer from 1994 to 1997, working to identify and correct customer dissatisfiers.

"David Champion's unique industry background will help ensure that the customer's voice is evident in every product we engineer," said Bailo. "His experience in developing robust testing methods will help Nissan keep pace with the increasing complexity of our products and stay focused on continually improving our customer satisfaction ratings."

Champion will play a key role in Nissan's focus on quality improvement for which the company has been increasingly recognized. Nissan and Infiniti were among the most improved brands in J.D. Power and Associates' 2012 Initial Quality Study that ranks new-vehicle quality. In the 2012 Customer Satisfaction Index Study, which surveys customers' satisfaction with dealer service departments, Nissan scored the largest improvement in the industry. In 2011, Nissan also made the largest improvement for any volume automaker in the history of the J.D. Power Sales Satisfaction Index Study that asks consumers for their impression of the dealership where they just purchased a vehicle.

Prior to his roles at Consumer Reports and Nissan, Champion was a principal engineer at Land Rover of North America, where he established remote test facilities throughout the United States and Canada. Champion earned dual bachelor's degrees at University of Aston, Birmingham, England, in mechanical engineering and metal and material science.

Champion joins Nissan on Sept. 10.

About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at

About Nissan
Nissan Motor Co., Ltd., Japan's second largest automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.6 million vehicles in 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at


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Travis Parman
Nissan Americas
Tel #: (615) 725-5828

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Issued by Nissan