Nissan Achieves 35% Boost in European Sales in 2011

Today Nissan announced European sales of more than 294,000 units for the January to May period, an increase of 35% compared to 2010.

In May Nissan sold over 58,000 vehicles, representing a 37% year-on-year increase, and in percentage terms nearly three times the rise in overall customer demand within the region last month.

Locally-produced models continue to drive this demand, including the Qashqai crossover and Note mini-MPV - both manufactured in Sunderland, UK - and the Barcelona-built Navara pickup and NV200 small van.

All these models posted significant year-on-year sales increases contributing to Nissan's 3.5% European market share for May. Calendar year-to-date, Nissan now has a 3.7% share of the market.

Bernard Loire, Vice President Sales Operations Europe, said: "We sold nearly 16,000 additional vehicles last month compared to May 2010, which is outstanding."

"The last few months have been particularly challenging for the industry. At Nissan we have prioritized supplying vehicles to our customers as quickly and efficiently as possible, and we are now seeing the reward for this effort."

Top performing markets in May included Russia where sales more than doubled year-on-year to nearly 12,500 units; France, up 38% and the UK, where yesterday it was confirmed Sunderland plant will produce the next generation Qashqai crossover.

 

Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 12,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 528,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Japanese brand in Europe.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokahama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emission vehicles under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN