Nissan Altima “Ride of Your Life” social scavenger hunt kicks off today

NASHVILLE, Tenn. – Following the success of last year's "Ride of Your Life" campaign, Nissan is bringing back the fun for a second year – with a twist. Today, Nissan announces the start of "The Altima Chase," an interactive social media scavenger hunt that takes the "Ride of your Life" campaign to a whole new level.

Recently, mall patrons were invited to take part in the live "Ride of your Life" campaign, and prompted to "unlock" the Altima from a glass box in which it was secured. Those lucky enough to "unlock" the vault were quickly swept away to experience the sedan on a racetrack. The social media scavenger hunt begins when a fictitious jealous fan, known as the Mastermind, breaks in and steals the Altima, which marks the start of "The Altima Chase."

"The Altima Chase" begins with a video from the Mastermind taunting Nissan's social media fans to track down the car via a number of clues on social media. Over the next three weeks, fans will have to follow along closely for each clue to discover where the Mastermind has hidden the Altima. By solving the clues - and with a little bit of luck - one fan will walk away with the ultimate getaway car, a 2015 Nissan Altima. Those who partake in the interactive scavenger hunt are also eligible to win Altima-inspired gear and cash prizes.

"The Altima 'Ride of Your Life' campaign has once again sparked interest and excitement among consumers nationwide, and 'The Altima Chase' takes this year's campaign to the next level," said Jeremy Tucker, vice president, Marketing Communications and Media. "The Chase is designed to drive online engagement, while emphasizing the Altima's blend of performance, innovative technology and superior fuel economy that consistently helps give our drivers the ride of their lives."

The social media element of the "Ride of your Life" campaign begins May 11, running through the end of the month. Fans can solve clues on Nissan's social media channels including Facebook, Twitter and Instagram by following along via the hashtag #AltimaChaseSweeps or visiting AltimaChase.ChooseNissan.com.  

The "Ride of your Life" campaign includes :30 and :15 national and cable broadcast spots and a range of digital executions in English and in Spanish. In conjunction with Nissan's ongoing partnership with NBC's "The Voice," a special "Ride of Your Life" tie-in features interviews with "The Voice" contestants in 11 major media markets.

For more information on "The Altima Chase" visit www.NissanNews.com.

Nissan's "Ride of Your Life™" Altima campaign returns bigger and better in second year

About the 2015 Nissan Altima
The 2015 Nissan Altima, the centerpiece of the Nissan lineup and one of the top-selling cars in the U.S., offers a premium exterior and interior and driver-focused technology. Its many attributes include outstanding fuel economy of 38 mpg highway (2.5-liter engine only) and an outstanding balance of ride comfort, handling and a fun-to-drive demeanor. Altima is offered in five well-equipped models to meet a range of needs and budgets – and with a choice of a 182-horsepower 2.5-liter DOHC inline 4-cylinder engine or 270-horsepower 3.5-liter V6. Both engines are matched with a smooth, efficient Xtronic transmission. 

For photography and additional information about the 2015 Nissan Altima, along with the complete lineup of 2015 Nissan vehicles, please visit www.NissanNews.com.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

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Contact

Rob Robinson
Nissan Social Media
615-725-6467
rob.robinson@nissan-usa.com
www.NissanNews.com