NASHVILLE, Tenn. – Nissan today announced that it has become the Exclusive Automotive Partner of the Americana Music Association for 2014 and 2015, tapping into the longstanding relationship between great music and great vehicles. The partnership, viewed as an extension of Nissan's Nashville Proud initiative, boosts the company's efforts to support Nashville organizations that maintain a local, national and international presence. As the Official Vehicle of Americana, Nissan will be fully engaged in the support of American Roots Music around the world.
"Nissan and Americana have a history of making big impacts in their respective communities, music and the automotive industry, in innovative and unique ways," said Erich Marx, director, Interactive Marketing and Social Media, Nissan North America, Inc. "With the announcement of the two-year partnership, Americana and Nissan will work together to create a more involved experience for Americana consumers and artists."
"The Americana Music Association is committed to authenticity, integrity and artistic qualities," said Americana Music Association Executive Director Jed Hilly. "Nissan echoes similar sentiments and is committed to having a positive effect on Nashville and beyond. We are thrilled to enter in to this partnership and cannot wait to see the sound waves and miles of impact we'll make together."
Through its partnership, Nissan will feature the 2014 Rogue and LEAF models at Americana's signature events, including Americana Cross County Lines and the Americana Music Festival and Conference. Additionally, Nissan will create an engaging experience for car and Americana music fans alike. The partnership was developed through Americana's sponsorship agency, MMA Creative.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About the Americana Music Association
The Americana Music Association is a professional non-profit trade organization whose mission is to advocate for the authentic voice of American roots music around the world. The Association produces events throughout the year including the annual Americana Music Festival and Conference, Presented by Nissan, which will take place September 17-21, 2014 in Nashville, TN.
Find out more about the Americana Music Association at www.americanamusic.org
About MMA Creative
With more than 20 years of service, MMA Creative is a "strategically driven agency with entrepreneurial DNA." MMA Creative's core capabilities include strategic marketing and planning, brand strategy and development, grassroots marketing, digital and social media, public relations and entrepreneurial strategy and planning. Visit mmacreative.com for more information.
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Nissan North America