Nissan Keeps Summer Rolling With Special Customer Service-Centric Promotion

NASHVILLE, Tenn. - Nissan North America, Inc. today announced the launch of its "Keep Summer Rolling" service promotion (http://keepsummerrolling.com/) at Nissan dealers in the United States. "Keep Summer Rolling" is a unique customer service-centric promotion underlining Nissan's customer service mission and giving Nissan owners in the U.S. a chance at winning both big ticket prizes, such as a 2014 Nissan Altima sedan, 370Z sports car and Pathfinder sport utility vehicle, and "instant win" service offerings. The online promotion and sweepstakes is designed to drive interest and service lane traffic to local Nissan dealerships, where customers will find a great customer service experience waiting for them.

"Nissan's mission is to give our customers the best experience throughout the lifecycle of the vehicle," said John Spoon, vice president, Parts & Service, Nissan North America. "Customer service is at the heart of our proactive customer engagement commitment, which is most apparent to our customers at their local dealerships. This promotion is designed to make servicing our customers' vehicles even easier for them, while also reminding them of the great offerings available at their dealers."

Nissan and partner agency The Marketing Store Worldwide collaborated in creating the "Keep Summer Rolling" promotion, which runs from August 1 - September 30, 2013. It is open to Nissan owners or lessees and is running across over 1,000 dealerships across the United States. The Marketing Store Worldwide is the lead Service Marketing CRM agency for the Nissan and Infiniti brands for Nissan North America and is handling strategic and creative duties for the promotion.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protectionx Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US).
With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands.
A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

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Media Contact:

Josh Clifton
Product Communications, Nissan North America
615-725-1767
josh.clifton@nissan-usa.com