Save Remove Download Share Subscribe April 23, 2012 – MEXICO CITY Nissan Latin America and the Caribbean (NLAC) reported Fiscal Year 2011 sales results of 144,057 units, an all-time record for the Nissan brand and an increase of 17,027 units over Fiscal Year 2010 (April to March period). The NLAC region includes 36 LAC markets, plus Argentina. NLAC is a business unit of the recently-created Nissan LATAM region comprised by three business units: Mexico (NMEX), Brazil (NBA) and NLAC. Fiscal Year 2011 results represent an increase in sales of 13% above the previous year and place NLAC as the third largest region for Nissan sales in the Americas, after the US and Mexico. Excluding Argentina, newly-incorporated to the region, LAC markets collectively captured a record market share of 10.2%. It is the first time that NLAC achieves double-digit market share during a Fiscal Year, following the 10.0% record for calendar year 2011. During the fourth quarter of Fiscal Year 2011 (Jan-Mar), NLAC reached record retail sales of 34,696 units in LAC markets as well as a record market share of 10.9%, up 0.7pts over the previous year. LAC March retail sales totaled 12,810 units, also an all-time record. "Fiscal Year 2011 was a turning point for Nissan in the LAC region with a strong foundation for growth through the launch of innovative new models such as March, Versa and Juke, a focus on brand identity and alignment throughout the region and an enhancement of our dealer network operations for sales and service." said Ken Ramirez, Vice President and Managing Director, NLAC. "Our strategy continues in 2012, driving Nissan to again outperform the industry growth through innovative new models, an exciting brand and leading customer satisfaction." NLAC Fiscal Year 2011 Sales Highlights NLAC retail sales record of 144,057 units, up 17,027 units over FY10 LAC retail sales record of 133,524 units, up 19,223 units over FY10 LAC market share record of 10.2%, up 0.5pts over FY10 LAC FY11Q4 market share record of 10.9%, up 0.7pts over FY10 Chile – record retail sales of 43,675 units, up 5,026 units over FY10 Colombia – record retail sales of 24,964 units, up 7,067 units over FY10 Colombia – record market share of 7.6%, up 1.3pts over FY10 Ecuador – record market share of 7.4%, up 0.2pts over FY10 Peru – record retail sales of 13,969 units, up 2,550 units over FY10 Puerto Rico – record market share of 9.1%, up 0.9pts over FY10 NISSAN LATIN AMERICA AND THE CARIBBEAN SALES LAC Q4 FYTD Largest Markets FY2011 FY2010 % Var FY2011 FY2010 % Var COUNTRY 34,696 31,039 11.8% 133,524 114,301 16.8% Costa Rica 1,155 724 59.5% 4,460 3,233 38.0% Colombia 6,991 5,979 16.9% 24,964 17,897 39.5% Chile 10,032 9,730 3.1% 43,675 38,649 13.0% Ecuador 2,557 2,508 2.0% 10,129 10,103 0.3% Panama 1,959 2,044 -4.2% 7,442 7,198 3.4% Peru 4,155 3,325 25.0% 13,969 11,419 22.3% Puerto Rico 2,408 1,870 28.8% 8,593 7,573 13.5% LAC Total 34,696 31,039 11.8% 133,524 114,301 16.8% Argentina 1,505 4,794 -68.6% 10,533 12,729 -17.3% NLAC Total 36,201 35,833 1.0% 144,057 127,030 13.4% About Nissan Latin America and the Caribbean Nissan Latin America and the Caribbean (NLAC) is a regional office of Nissan Motor Company, Ltd. located in Mexico City. It includes 37 countries and in Fiscal Year 2011 reached sales over 144,000 units and a market share of more than 10% in LAC markets. LAC operations represent the following markets: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, Chile, Costa Rica, Colombia, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grand Cayman, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Monserrat, Nicaragua, Panamá, Paraguay, Perú, Puerto Rico, St. Kitts, St. Lucia, St. Martin, St. Vincent, Suriname, Trinidad & Tobago, Uruguay and Venezuela. Argentina recently joined the NLAC tea and reports sales separately. For more information about Nissan in Latin America and the Caribbean and the complete line of Nissan vehicles, visit our website at www.nissanlac.com. About Nissan Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.1 million vehicles in 2010, generating revenue of 8.77 trillion yen ($102.37 billion U.S.). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011 European Car of the Year award and 2011 World Car of the Year. For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/. # # # Media contacts: Nissan Comunicación Corporativa Tel.: (52) 55.5628.2727, exts. 4043 y 4046. comunicacioncorporativa@nissan.com.mx Maria Eugenia Santiago NLAC, maria.santiago@nissan.com.mx Issued by Nissan Files NLAC FY11 Sales Release_eng.doc (71 KB) Save Remove Download Share Subscribe to Email Alerts Files NLAC FY11 Sales Release_eng.doc (71 KB)