NASHVILLE – December is the month traditionally reserved for big cinematic debuts. Add to the list the latest work from Nissan and TBWA\Chiat\Day LA, helmed by feature film director F. Gary Gray (The Italian Job, Law Abiding Citizen). The track accompanying the spots is "Y.A.L.A." from global artist M.I.A.'s latest album Matangi.
The two new spots celebrate the energy and boldness of the newly redesigned Nissan Rogue, capitalizing on Gray's flair for action and excitement. In the hero spot – Commute – an ordinary carpool turns into a full-throttle action sequence usually reserved for only the most adventurous feature films. Viewers see the all-new Rogue take a rebellious detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early: http://youtu.be/FpzbJqkd9i8
"Rogue has become a key player in the highly competitive compact SUV market – addressing both the functional and emotional needs of buyers while offering great value," said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America, Inc. "The totally redesigned 2014 Rogue adds a new level of bold emotive styling, a premium interior created with comfort and multitasking in mind, and an array of available affordable technologies – all of which come through in these exciting new spots."
Commute launches in cinema on December 20 and in broadcast TV on December 22. The first spot in the new Rogue campaign, Pick Up, began airing earlier this month. Both will also be showcased in a prime media placement in New York's Times Square throughout January, running across five major buildings. In the same locations on New Year's Eve, during the countdown to midnight, animated digital billboards will showcase the all-new 2014 Rogue. The digital billboards will also feature a film that celebrates all of Nissan's most exciting moments. The creative will be refreshed and run throughout January 2014, along with other elements.
"Through using a great feature film director and a brand-new exciting track hot off M.I.A's album, we start to tell the exciting story around the Rogue and its bold yet versatile driving experience," said Rob Schwartz, global creative president, TBWA\Worldwide, New York.
The 2014 Nissan Rogue is on sale now at Nissan dealers nationwide, with a starting M.S.R.P.* of $22,490 USD. The second best-selling vehicle in Nissan's U.S. lineup, Rogue is offered in S, SV and SL models. Fuel economy is rated at a best-in-class** 33 mpg highway for front-wheel drive models – representing an 18 percent improvement in highway fuel economy versus the 2013 model. Available Rogue technology features include NissanConnectTM with Navigation and NissanConnectTM Apps; Around View® Monitor with Moving Object Detection; Blind Spot Warning; Lane Departure Warning; and Forward Collision Warning.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
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*MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price. Prices and specs are subject to change without notice. Destination and handling $860.
**AutoPacific Segmentation. 2014 Rogue v. '13 and '14 competitors, Midsize Compact Class.
Product Communications, Nissan North America