NASHVILLE, Tenn. – Nissan, in collaboration with Electronic Arts (NASDAQ: EA), is integrating the Nissan LEAF into the most recent edition of the popular city-building strategy game, SimCity™. Players are able to create EV-friendly cities by driving Nissan LEAF all-electric vehicles and installing up to five Nissan-branded charging stations throughout their cities free of charge.
With branded charging stations throughout the game, LEAF is the only electric vehicle currently in the game. As an incentive to develop charging infrastructure for EVs, buildings in a player’s city will experience a one-time wave of "happiness," a key reward mechanism in the game. Once the charging stations are installed, LEAF vehicles will begin populating the city, and players will be able to see the "EV smiles" on their Sims’ faces as they drive around town — similar to what real-life LEAF drivers experience when they get behind the wheel. Players can visit Nissan’s online calculator to see how LEAF "happiness" translates in real life savings through the Nissan website.
"Even virtual cities recognize that electric vehicles are the future of a sustainable mobile society, and Nissan is excited to start helping SimCity players make their cities more environmentally friendly by adding its zero-emission Nissan LEAF to the game," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "Nissan remains committed to finding innovative ways to promote the development of EV infrastructure and to bringing practical, affordable electric vehicles to markets throughout the United States."
SimCity, the series that has entertained more than 30 million fans since its debut in 1989, is back and better than ever. It has sold more than 1.3 million copies since its return to PC this March, and the community will grow when the game debuts on the Mac® in June 2013. In the new SimCity everything is simulated intelligently, from all of the Sims in a city to every kilowatt of power pulsing through a region of cities. Delivering the most immersive and personal SimCity experience ever, players can create the cities of their imaginations. For more information please visit www.simcity.com
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency.
More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.9 million vehicles in 2012, generating revenue of 9.4 trillion yen ($US118.95 billion) in fiscal 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
SimCity is a trademark of Electronic Arts Inc.
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Nissan North America