- Multi-level, amphitheater-style stage for vehicle displays features innovation that excites; and
- Technology and brand story communicated in a high-end, intuitive manner
FRANKLIN, Tenn. - New sights, sounds and scents will greet visitors at Nissan's all-new display during the upcoming 2013 North American International Auto Show (NAIAS) in Detroit. At the show, Nissan will debut its new global auto show stand design featuring multi-level flooring for vehicle displays, an amphitheater-style stage and soaring architectural elements. The interactive space includes intuitive technology and sensory marketing to provide show goers an immersion that delivers on Nissan's brand positioning of "Innovation that Excites."
The new exhibit features a 150-ft. long by 45-ft. wide halo that appears to float over the dual-turntable stage. The "hovering" set piece is supported on one side by a cantilever built directly into the back wall portion of the display, which includes an integrated, high-definition LED display. Lighting effects on the halo emphasize the energy and excitement of the show space and products below. An interactive "Innovation Wall," powered by Xbox Kinect™ technology, communicates Nissan's brand story to visitors.
The new Nissan exhibit is designed to interact not only with the senses of sight and sound, but also touch and smell. As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors. A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.
The Innovation Wall features six interactive screens incorporated into a graphic band that runs the entire length of the display's back wall. These interactive screens give consumers a more accessible, hands-on view of the brand than traditional, physical auto show displays.
The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013. Key to this new style of exhibit is its collection of iconic elements, such as the "halo," that will carry onto each motor show, customizable to each venue's space and particular demands.
While the exhibit and technical innovations are draws, the stars of the new multi-tiered display at Detroit will be the various Nissan models on display, including two headliners - a concept vehicle that makes its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. These debuting models will join the display of Nissan's top sellers, such as the all-new 2013 Altima and Sentra sedans, the redesigned Pathfinder crossover, the updated 2013 Nissan LEAF, and a one-off special edition gold Nissan GT-R, which honors Nissan's ongoing relationship with Olympic champion Usain Bolt, the world's fastest man.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.8 million vehicles in 2011, generating revenue of 9.4 trillion yen ($118.95 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
# # #
Nissan North America