Nissan to offer standard Automatic Emergency Braking (AEB) on one million U.S. vehicles in 2018 model year

• Automatic Emergency Braking (AEB)¹, an element of Nissan Intelligent Safety Shield Technologies, helps avoid or reduce the severity of potential frontal collisions
• AEB will be standard on seven of Nissan’s most popular models, including the best-selling Rogue, Altima and Murano
• More than doubles the number of AEB-equipped Nissan vehicles versus 2017 model year
• Other available safety, security and driving aid technologies include Intelligent Around View Monitor (I-AVM), Intelligent Distance Control (I-DC), Intelligent Blind Spot Intervention (I-BSI), Intelligent Lane Intervention (I-LI) and Intelligent Driver Alertness (I-DA)

NASHVILLE, Tenn. – Nissan today announced that it is making Automatic Emergency Braking (AEB) standard on a projected one million vehicles sold in the United States for model year 2018, including seven of the company's most popular models – Rogue/Rogue Sport, Altima, Murano, LEAF, Pathfinder, Maxima and Sentra (except manual transmission-equipped and all NISMO versions).

Automatic Emergency Braking (AEB)

AEB (previously known as Forward Emergency Braking) uses radar technology to monitor a vehicle's proximity to the vehicle ahead, giving the driver audible and visual display warnings to help the driver reduce the vehicle's speed if a potential frontal collision is detected. If the driver fails to respond, the AEB system can apply the brakes, helping the driver to avoid the collision or reduce the speed of impact if it is unavoidable.

According to National Highway Traffic Safety Administration (NHTSA) data, one-third of all police-reported crashes involve a rear-end collision (2013 study). The NHTSA also reports that systems such as AEB can help reduce injury insurance claims by as much as 35 percent (2015 report).

"The big news here is that we're making AEB standard across all grades of our best-selling models," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc. "This increased AEB availability is part of our ongoing commitment to help reduce fatalities while realizing our comprehensive vision of Nissan Intelligent Mobility."

The projected 2018 AEB sales are more than double that of previous model years. It will be offered as standard equipment on 2018 Rogue and Rogue Sport, Altima, Murano, LEAF, Pathfinder, Maxima and Sentra (except manual transmission-equipped and all NISMO versions) models, as well as select Armada models.

For more information on the complete Nissan vehicle lineup and available advanced safety, security and driver-assistance technologies, please visit www.NissanNews.com.

About Nissan North America 
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.NissanUSA.com and www.INFINITIUSA.com, or visit the U.S. media sites NissanNews.com and INFINITInews.com.

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34 percent stake in Mitsubishi Motors, which became the third member of the Alliance – a grouping with combined annual sales of almost 10 million units a year.

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

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Contact
 
Dan Passe
Product Communications, Nissan North America
615-725-5264
dan.passe@nissan-usa.com  

Steve Yaeger
Manager, Safety and Dealer Communications 
615-725-4443
steve.yaeger@nissan-usa.com

¹ AEB cannot prevent accidents due to carelessness or dangerous driving techniques. It may not provide warning or braking in certain conditions. Speed limitations apply.